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    Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne | Includes Analysis
    Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne | Includes Analysis
    Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne | Includes Analysis
    Ebook33 pages21 minutes

    Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne | Includes Analysis

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    Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis

     

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    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business stra

    LanguageEnglish
    PublisherInstaread, Inc
    Release dateFeb 23, 2019
    ISBN9781683784500
    Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne | Includes Analysis

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      Summary of Blue Ocean Strategy - Instaread Summaries

      Overview

      Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.

      Most businesses make the mistake of focusing on their competitors when developing strategies. A blue ocean business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term blue ocean is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean. The opposite of the blue ocean would be the red ocean, where excessive competition has churned the waters bloody with

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