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Summary of Blue Ocean Strategy: by W. Chan Kim and Renée A. Mauborgne | Includes Analysis
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Blue Ocean Strategy
Business Strategy
Competition
Innovation
Cost Reduction
Power of Love
Mentorship
Rags to Riches
Underdog
Power of Knowledge
Power of Imagination
Self-Made Man/woman
Pioneer
Unseen Hero
Innovator
Market Creation
Product Development
Books
Value Creation
Employee Engagement
About this ebook
Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis
Preview:
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business stra
LanguageEnglish
PublisherInstaread, Inc
Release dateFeb 23, 2019
ISBN9781683784500
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Summary of Blue Ocean Strategy - Instaread Summaries
Overview
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
Most businesses make the mistake of focusing on their competitors when developing strategies. A blue ocean
business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term blue ocean
is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean. The opposite of the blue ocean would be the red ocean,
where excessive competition has churned the waters bloody with
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