The Power of Personal Branding: Creating wealth with your personal Brand

By Chris Hammond

A very powerful book on branding. It is very coincise and down to Earth.

• Language: English
• Publisher: CHRIS HAMMOND
• Release date: Jul 3, 2018

Book preview

Dedication

This book is dedicated to my God Almighty, the father, the son and the Holy Spirit Who gave me the Grace, wisdom, determination and passion to write this great volume: The power of personal branding. It is also dedicated to all men of God who labour in Gods vineyard. It is also dedicated to all who have the courage and inner tenacity to pursue their dreams with perseverance and passion. I believe in your dream.

INTRODUCTION

Are you an employee stuck in a career rut and getting frustrated because you can't manifest your dreams? Are you a student, an undergraduate or a graduate student looking to get the right start? Are you a recent graduate who is looking for a good job? Do you want your degree or diploma to work for you? Do you just want to create a better YOU? Do you want to gain recognition for what you have to offer? Do you need help in showcasing yourself to the world? Do you want to establish a steady stream of income? If your answers are YES! Then this book will help you achieve your objectives.

By carefully reading this book, the power of personal branding and taking into consideration and applying the ideas and principles in it you will really take control of your future and be in great demand as a personal brand. Celebrities, entertainers, great sports people, Corporate CEOs and all understand what it really takes to be in total control and in demand; a unique brand.

This book, the power of personal branding is about your own branding. It offers insights to building your personal brand. In this inspiring book, you will learn how to focus your life's goals with your actions to create a powerful brand called YOU. It will help you to be as strong as your expertise and skills and in making more money than you ever thought was possible. This book will help you answer your questions and achieve the following:

You will learn how to apply brand strategies to your best product (YOU incorporated.)

You will learn how to brand yourself well enough to get a great job or attract enough clientele.

You would Increase your visibility and presence within the job market.

You'll learn key branding principles such as how to do a personal brand audit, be able to brand yourself in one sentence, how to apply the principles of Visual Identity and Verbal Identity.

You will discover ways in which you can highlight and package your capabilities, talents and skills.

You'll learn how to develop a personal marketing plan to achieve your personal brand goals.

You will master the essential techniques of personal branding to help you create financial rewards for yourself.

You will have a much higher perceived value.

You will differentiate yourself from your competitors.

You will take control of your identity and life.

Over the years I've watched so many talented and worthy people fail and die without impacting their world, because they didn't properly brand themselves. As much as this phenomenon is sad, unnecessary and unfortunate it can be prevented. This great book, the power of personal branding was born out of the need to curb this unfortunate phenomenon. As a personal brand coach, trainer, speaker and motivator I have helped hundreds of people to create their personal brands and stand out in their mission, career and professional life. This book is intended to provide you with the right strategies for creating your personal brand that will help you take back your personal power for manifestation. This is a must read book which takes the mystery out of personal branding. It is for all those who want to take their own destiny into their hands and change their life's circumstances. As a leader, a pastor, career person or a professional your reputation is your most valuable career asset.

The book begins with chapter one which is, The Basics of Personal Branding, which seeks to throw light on the meaning and general perspective of personal branding. In this book I present an overview of personal branding and then describe the steps in personal branding, differentiation, positioning, re-invention, personal brand management, the online personal brand, and several real examples of successful and unsuccessful self branding

Distinguishing yourself from the competition is very important in any career. Creating a clear and concise image, reputation, and status in the business world provides an edge over others. The power of personal branding teaches you exactly how to build the foundation for your own personal brand. It will teach you exactly what it means to ‘brand yourself' and where to focus your attention in order to get the best results.

In an address to Congress, Pope Francis described business as, a noble vocation that can improve the world by serving the common good." Regardless of their religious inclination, entrepreneurs who emulate the Pontiff's ideas are likely to contribute to that cause, while also making their personal brands better.

In conclusion I will say that this book is for all who want to take their destiny into their own hands and live the life they desire. As you read this book and follow the ideas and principles presented in it, you will create an irresistible, dominant Personal Brand. You will begin to unleash your potential, create momentum for positive transformation in your life and create value for yourself and others.

CHAPTER 1

THE BASICS OF PERSONAL BRANDING

"You are the way you are because that's the way you want to be. If you really wanted to be any