International brands have long seemed to crack the code on marketing and nurturing loyal customers. With their unique logos, brand personas and customised experiences, they’re always top-of-mind when you decide you need a new phone, pair of shoes or even a credit card. However, with the rise of social media, entrepreneurs and the gig economy, being selected for the next opportunity increasingly relies on how you stand out and are remembered as an individual.
“Your brand is what people say about you when you’re not in the room,” founder, Jeff Bezos famously said. No longer is the term ‘branding’ reserved only for corporations and products alone. Personal branding should now be a part of arsenal in unlocking professional and personal success.
