Simple Branding Guide for Small Business Owners

By Bernard Kelvin Clive

This guide will provide you with simple tools and strategies that you can work with at no or minimal cost to get your brand off the ground.

Well, in this book I present to you tools, techniques, and strategies to easily use in crafting and building your brand. A must-have tool and things to do to help position our brand in the digital storefront. Have you begun building your brand or yet to or stuck along the journey? 

This is the branding guide you need.

• Language: English
• Publisher: Bernard Kelvin Clive
• Release date: Feb 10, 2021
• ISBN: 9781393369523

Bernard Kelvin Clive

Bernard Kelvin Clive is an Author, Speaker, Trainer, and Ghana’s foremost authority on Personal Branding. He hosts the monthly Masterclasses — Book Publishing Masterclass, Podcasting Masterclass, Church Branding Masterclass, etc. His weekly podcast is ranked #1 in the Business & Career Podcast in Ghana & Botswana. A Personal Branding Coach and Brand Strategist at BKC Consulting with over 10 years of experience in digital publishing, Bernard has offered consulting services to hundreds of writers, poets, pastors, authors locally and internationally to self—publish their books and build brands. He is an Amazon bestselling author of over 40 published books and a familiar face and voice on TV and radio stations in Ghana. A husband to Cynthia Clive and father to Thelma Janis Clive.

Book preview

Copyright © 2021, Simple Branding Guide for Small Business Owners, Bernard Kelvin Clive

All Rights Reserved!

ISBN: 9798707384509

Published By: BKC Consulting, [phone]

To book Bernard Kelvin Clive for Speaking. Training and Coaching, contact

BKC Consulting, Tel: [phone]

Email: [e-mail] |

www.BKC.name/consulting

Dedicated to

Caris Nanre Clive

Thelma Janis Clive & Cynthia Clive

Branding should be embraced as an investment rather than an expense.

Contents

Why I wrote this Book

Why You Shouldn’t Brand?

7 Strategies for Creating a Brand Name

Your Branding Checklist

Building your Digital Presence on a Shoestring Budget

Branding your Emails for Marketing

Making Your Brand Stand Out from Your Competition

3 Must Have Ingredients in your Brand Mix

Top 10 Digital Branding Tools and Tips

Branding Can't Wait

About the Author

Books by Bernard Kelvin Clive

Sometimes a simple guide does the magic...

Why I wrote this Book

Who wouldn’t appreciate a roadmap to a treasure island filled with many pots of gold?

Well, in this book I present to you tools, techniques, and strategies to easily use in crafting and building your brand. A must-have tool and things to do to help position our brand in the digital storefront. Have you begun building your brand or yet to or stuck along the journey?

Without a guide navigating through the branding and entrepreneurship landscape can seem to be an unending, meandering journey, with very little hope of surviving.

I put this simple book together to help individuals, small business owners, and startup entrepreneurs to achieve a level of success in kick-starting or repositioning their business on the digital storefront.

Often times people assume that branding their small businesses need to cause them an arm and leg, but that isn’t true, although it comes with its own cost.

This guide will provide you with simple tools and strategies that you can work with at no or minimal cost to get your brand off the ground.

What is mostly required of you is to follow through and take action.

Each standalone chapter contains basic exercises and guides to help achieve a set target, from creating a brand name, identity, guide to social media promotion. Once you follow the lessons, you are sure of steady growth on your journey.

May this guide help you in Impacting the lives of others, and grow your brand successfully.

The best is yours.

Let’s get started!

Why You Shouldn’t Brand?

What you must know and do before branding

Until you have a purpose and clear direction of your life (business) you would only be building a fake BRAND – Bernard Kelvin Clive

Pause - unbrand! Could it be that you have been doing it incorrectly?

Branding and more precisely personal branding has become a buzz word tossed about now and then by lots of people.

Well, let us quickly look at the definition of personal branding.

Personal Branding is the combination of one’s skills and talents to produce value for people that creates an impression, a perception and reputation in the mind of others

It is how you distinctively market your uniqueness. Now, this sets the tone for our discussion -