Rebrand: A Personal & Corporate Branding Guide

By Bernard Kelvin Clive

What others are saying about the book

“Bernard Kelvin Clive's book touched every angle of business branding. I believe that the value of the material inside this book is worth at least $200.00

I do not even think that it's just a book after reading this book I feel like I have been to a class. He broke down the essentials laws of branding that you can apply worldwide in any season for every type of business. This book destroyed any type of ignorance an individual can have about branding. Thank you Bernard to let us borrow a piece of your mind”

~Darcy F. Ogandaga, CEO and Founder of Trillionaire Media

"With the speed of changes in the world today, success has no geographical borders. 

In this engaging book, Bernard Kelvin Clive shares principles from his own success in Ghana that can inspire and guide readers anywhere in the world. 

With a gentle and humble spirit, he reminds us that building a name for ourselves is most easily done not by manipulating and pushing but simply by serving others. 

I highly recommend ‘this book for anyone who has a voice to be heard." 

~Dan Miller, author of New York Times bestselling 48 Days to the Work You Love

“I never expected to find so much valuable information on this topic. Branding is a very vast subject, part art and part psychology but the author manages to explain key concepts in a fun, easy to read guide. Regardless of where you are in life or what your current business is you will gain valuable insights from this book. After all, most of us have something to sell whether is a skill or a product or both. I thoroughly enjoyed reading this guide.”

~Phil McConnell

 “This is definitely a must-read on my list of business building books. It is written in a friendly, easy to understand way that shares practical, real-world advice. The bottom line is that we are always marketing ourselves to the world in all we do and how we do it, not just in "business" pursuits.

He begins by encouraging you to find your compelling "why" - why you do what you do as the starting point. Self-discovery is truly the key to success and excellence in all areas of life.

I especially loved that he shared exercises to help you focus in on your unique purpose. This is a very worth-while read and I wholeheartedly recommend it.”

~Ann Musico, Author

“This book is easy to read and understand. It is full of practical ideas on how to develop and implement your personal brand. I highlighted and underlined information throughout the book that I am going to use for my personal brand. Bernard Clive's book on personal branding is a great tool to help set you up for continual brand success. If you want to grow and succeed with your brand, this book will equip and empower you to get there.”

 ~Gregory Burton

“This is a poignant, beautifully written, practical guide to launching a personal brand, blog/website or business in the digital age. Bursting with information delivered in a comfortable, easy to understand style, akin to having a conversation with a dear friend. ‘Rebrand’ is a resource you will return to again and again. Read this book!”

• Language: English
• Publisher: Bernard Kelvin Clive
• Release date: Jul 20, 2017
• ISBN: 9781386286134

Bernard Kelvin Clive

Bernard Kelvin Clive is an Author, Speaker, Trainer, and Ghana’s foremost authority on Personal Branding. He hosts the monthly Masterclasses — Book Publishing Masterclass, Podcasting Masterclass, Church Branding Masterclass, etc. His weekly podcast is ranked #1 in the Business & Career Podcast in Ghana & Botswana. A Personal Branding Coach and Brand Strategist at BKC Consulting with over 10 years of experience in digital publishing, Bernard has offered consulting services to hundreds of writers, poets, pastors, authors locally and internationally to self—publish their books and build brands. He is an Amazon bestselling author of over 40 published books and a familiar face and voice on TV and radio stations in Ghana. A husband to Cynthia Clive and father to Thelma Janis Clive.

Book preview

REBRAND

A Personal & Corporate Branding Guide

Bernard Kelvin Clive

Praise for the book

"Bernard Kelvin Clive's book touched every angle of business branding. I believe that the value of the material inside this book is worth at least $200.00

I do not even think that it's just a book after reading this book I feel like I have been to a class. He broke down the essentials laws of branding that you can apply worldwide in any season for every type of business. This book destroyed any type of ignorance an individual can have about branding. Thank you Bernard to let us borrow a piece of your mind"

~Darcy F. Ogandaga, CEO and Founder of Trillionaire Media

"With the speed of changes in the world today, success has no geographical borders. 

In this engaging book, Bernard Kelvin Clive shares principles from his own success in Ghana that can inspire and guide readers anywhere in the world. 

With a gentle and humble spirit, he reminds us that building a name for ourselves is most easily done not by manipulating and pushing but simply by serving others. 

I highly recommend ‘this book for anyone who has a voice to be heard." 

~Dan Miller, author of New York Times bestselling 48 Days to the Work You Love

I never expected to find so much valuable information on this topic. Branding is a very vast subject, part art and part psychology but the author manages to explain key concepts in a fun, easy to read guide. Regardless of where you are in life or what your current business is you will gain valuable insights from this book. After all, most of us have something to sell whether is a skill or a product or both. I thoroughly enjoyed reading this guide.

~Phil McConnell

This is definitely a must-read on my list of business building books. It is written in a friendly, easy to understand way that shares practical, real-world advice. The bottom line is that we are always marketing ourselves to the world in all we do and how we do it, not just in business" pursuits.

He begins by encouraging you to find your compelling why - why you do what you do as the starting point. Self-discovery is truly the key to success and excellence in all areas of life.

I especially loved that he shared exercises to help you focus in on your unique purpose. This is a very worth-while read and I wholeheartedly recommend it."

~Ann Musico, Author

This book is easy to read and understand. It is full of practical ideas on how to develop and implement your personal brand. I highlighted and underlined information throughout the book that I am going to use for my personal brand. Bernard Clive's book on personal branding is a great tool to help set you up for continual brand success. If you want to grow and succeed with your brand, this book will equip and empower you to get there.

~Bernard Hayness

I love to find quick to the point books with the info I am looking for, and this certainly fits the bill. If you are looking for great information on creating your personal brand and getting yourself out there and noticed, then pick up a copy.

~Gregory Burton

This is a poignant, beautifully written, practical guide to launching a personal brand, blog/website or business in the digital age. Bursting with information delivered in a comfortable, easy to understand style, akin to having a conversation with a dear friend. ‘Rebrand’ is a resource you will return to again and again. Read this book!

~Frank Andrix, Theweatheredlife.com

BKC holds the power to transform a generation that seems lost in chaotic branding. Through his writings and motivation, he is able to command a power that motivates a change for the best. In the book, BKC gives us the power to create appealing personal brands that sell our qualities to a target audience. I have greatly benefitted from this book, and will entreat educational institutions, corporates and any person/s that choose to live a full, purpose-filled life to connect to this guide

~Penelope Bartels-Sam, CEO, InCharge Global

"Bernard Kelvin Clive has done it again. He is a powerhouse in this book, Clive takes a very difficult subject, personal branding, and breaks it down into the fundamentals. We get the ABC's of success with this book. There is so much information contained in this book that he should be charging seminar fees just to have access to the book. 

Clive doesn't try to sell you a magic pill for success. What he does do well is give you the insights necessary so that through hard work you can map your way to the top. I coach people every day on the steps and importance of personal branding, and I learned a few new things. This book isn't just for beginners; entrepreneurs at all levels can find what they are looking for in this book. 

Clive not only guides us through the mapping of our success, but also provides us with resources and tools that will help us along the way. This is a must read, no matter where you find yourself on the personal branding ladder! "

~Allan Dubon, Author, Speaker. Social Media Coach

The Book provides the reader with a complete and concise methodology for establishing a brand in today's marketplace. Clive's writing style is easy and appealing and he engages the reader with thought-provoking questions. If you have never ever sold anything in the digital market and want to establish your presence and credibility, then this would be a great book to start with. I like the fact that he also addresses the concept of serving and giving back to your communities as well. This is a great addition to the digital marketers’ library.

~Michelle M. White, USA

Bernard takes readers through a redefined process of branding and selling brands more real to us than other methods. His definitive methods are proven and simplistic in application and analysis. Adding enjoyment to branding as well as giving off his best in his writing career captivating the mind of the reader on the very essence of the times we are in.  Topics treated such as: Keys to Branding, Branding in a social media age, things to know about content development in e-commerce and how to market your ideas are very essential to modern day branding and conform with cross-continental approaches to success. Want to know How to grab attention in a Noisy and Busy world? This is a must read for all. 

~ John Armah, CEO, ORIOS Capital

It will serve as a resource for aspiring entrepreneurs, start-ups and the next generation of leaders. The manner and fashion of the outlay will make it less cumbersome to read, relate and re-visit when necessary. Many of the youth who fully embrace this resource will be able to avoid the errors of the Forefathers" 

~Samuel Jonathan, Pastor, Author, Executive Coach

This book is a useful resource for all those who want to manage their online presence. Most people are not aware that they sell their presence before they sell their products. All you do before you actually approach the consumer is being observed by all. It might come back to sting you.

~Derek Onomah, Lecturer

"This book is an excellent addition to the other books written by Bernard Kelvin Clive. The internet, especially social media, makes it even easier to put our jobs and products out on the international globe dashboard in order to get to the masses. Some people are excelling in that aspect because of good branding; the least said about others the better. The internet opens doors to learn and form friendship (excerpts from the book). In this book, Bernard categorically outlines the reason why Businesses and individuals need to build strong and formidable brands that will not just last but help that career grow successfully. I recommend this book to Business Executives, Entrepreneurs, Students, just to mention but a few. Clive is a