On Becoming an Authority

By Bernard Kelvin Clive

'On Becoming an Authority' is a helpful guide that provides key strategies to help individuals become experts in their field.

The book is filled with easy-to-follow examples and stories from everyday people who achieved success. Readers will learn how to become an authority through developing their skills, building their platform, and creating valuable content.

Grab your copy and prepare to shoot for the stars!

• Language: English
• Publisher: Bernard Kelvin Clive
• Release date: Mar 21, 2022
• ISBN: 9798201220532

Bernard Kelvin Clive

Bernard Kelvin Clive is an Author, Speaker, Trainer, and Ghana’s foremost authority on Personal Branding. He hosts the monthly Masterclasses — Book Publishing Masterclass, Podcasting Masterclass, Church Branding Masterclass, etc. His weekly podcast is ranked #1 in the Business & Career Podcast in Ghana & Botswana. A Personal Branding Coach and Brand Strategist at BKC Consulting with over 10 years of experience in digital publishing, Bernard has offered consulting services to hundreds of writers, poets, pastors, authors locally and internationally to self—publish their books and build brands. He is an Amazon bestselling author of over 40 published books and a familiar face and voice on TV and radio stations in Ghana. A husband to Cynthia Clive and father to Thelma Janis Clive.

Book preview

On Becoming an AUTHORITY

Bernard Kelvin CLIVE

Copyright © 2022, On Becoming an Authority, Bernard Kelvin Clive

All Rights Reserved!

ISBN: 9798415780303

Published By: BKC Consulting, [phone]

To book Bernard Kelvin Clive for Speaking. Training & Coaching, Branding & Book Publishing

Contact,

BKC Consulting, Tel: [phone]

Email: [e-mail]

www.BKC.name/consulting

to my son

Bernard ElBernard Clive

I wrote this book proudly babysitting you

Be mindful of your deeds when you get a voice in society.

Contents

Introduction

Chapter 1

Who is an authority?

The Positive Impact of ‘Expert Status’ – Authority Leveraging

Chapter 2

Desire, Discover & Do

Chapter 3

Finding a Niche

What is a niche?

Chapter 4

Invest in yourself professionally

Chapter 5

Build your Platform

Chapter 6

Build a Business

Chapter 7

Write a Book

Chapter 8

People will buy You

Chapter 9

Platforms and Tools to Leverage as an Expert

Chapter 10

Establishing Repeat Business Pattern

Chapter 11

Music and Mastery

Chapter 12

Finanlizing

About the Author

Books by Bernard Kelvin Clive

Introduction

If you want to be the go-to-guy, you must become the market leader in your field. 

The first and foremost thing to realize is that there are no shortcuts to becoming an expert(authority). Anyone who tells you differently is likely selling you something unrealistic. The truth is, becoming an expert takes time, effort and hard work. The good news is that the journey is worth it.

In this book, I share with you some key strategies that will help you on your way to become an authority in your field. The book is filled with practical examples and stories from ordinary people who built their expertise in various niches.

One of the most important things you will learn from this book is that there is no one-size-fits-all approach to becoming an authority. What works for one person might not work for you. You need to find your own way and experiment with different strategies.

That being said, there are a few key things that all successful authorities have in common. These include:

Passion: You need to be passionate about your topic if you want to become an authority. People can tell when you’re just phoning it in, and they won’t be interested in what you have to say.

Depth of Knowledge: You need to know your topic inside and out. In order to be an expert in your field, you need to have a deep knowledge of it. This means that you should not try to become an expert in your field by simply reading about it and trying to memorize information. You should also be able to use this knowledge to solve problems and make decisions. 

Chapter 1

Who is an authority?

An authority, or expert is someone who has demonstrated expertise in a field of knowledge, through years of rigorous research and study, who can offer their knowledge to others for the benefit of society. An authority becomes the go-to-person in a field of endeavor. An easy reference point, whose words carries weight and influence.

I don't think it is difficult to find people who are considered an authority in one's field. Typically, the name of any entrepreneur, investor, or anyone with a really high net worth comes up in that regard. However, for one to build their own set of credentials and become an authority in their field, they'll need to invest heavily into their knowledge and go against the current norms. They'll also need some luck on their side.

So, let's look at how one can build an Authority.

Over the past decade with my experience in authoring and branding, I have identified some significant building pillars that individuals have used to build their authority.

The first and foremost thing to realize is that there are no shortcuts to becoming an expert (authority).

The Positive Impact of ‘Expert Status’ – Authority Leveraging

What is Expert Status? 

If you drive a Bugatti or Ferrari, would you want