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What the H*ll is PR Anyway?: A Friendly Guide to Public Relations
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About this ebook
Andrea Sexton brings Public Relations to life with a simple explanation of what PR is and where it sits within an overall marketing strategy. Use this practical book to help you add a PR strategy that works for your business.
Learn what PR is and how you can make it work for you and your business. Find out how to set up a campaign an
Author
Andrea Sexton
Andrea Sexton started her career after University as a professional horse rider and learned first hand during this time how to do her own media relations and sponsorship management. This knowledge led her into her first brand management and marketing role. Having run her own PR company since 2005, Andrea is an advocate for education about PR and how it is relevant for all businesses and business people.
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Book preview
What the H*ll is PR Anyway? - Andrea Sexton
Copyright © 2021 by Andrea Sexton. All rights reserved.
This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.
Strenuous attempts have been made to credit all copyrighted materials used in this book. All such materials and trademarks, which are referenced in this book, are the full property of their respective copyright owners. Every effort has been made to obtain copyright permission for material quoted in this book. Any omissions will be rectified in future editions.
Cover image by: The Dream Loft
Book design by: SWATT Books Ltd
Printed in the United Kingdom
First Printing, 2021
ISBN: 978-1-8383948-0-6 (Paperback)
ISBN: 978-1-8383948-1-3 (eBook)
Admire PR
2 Old Clothiers Arms, Market Street,
Nailsworth, Gloucestershire, GL6 0BX
www.admire-pr.com
Contents
What’s the point of this book?
PR Myths
Part 1: Setting the scene and getting started
Your Business
What do you want the world to know about
Your Customers
Marketing and PR – Where does it all fi t?
Part 2: Getting Into the Press
News and Stories
New Product Launches
Competitions and Giveaways
The Press Release
Becoming an Expert
Blogging and Guest Blogging
Opinion Pieces and Comments
Speaking and Workshops
Awards
How brand ambassadors can help you
Putting it all together
Useful Stuff
The Bit About Me
The Thank-You Bit
What’s the point of this book?
Let’s get straight down to it….
This book is an introduction to PR. It won’t answer all your questions, nor is it likely to turn you into an overnight celebrity success (sorry about that). It will give you a good basis to start with and will help you
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