Everything has been turned upside down since the pandemic, including the way we promote and sell art. Many businesses have changed their entire business model for fear of going under, reflecting on their marketing strategy and giving their messaging a complete overhaul. As some businesses have folded, others have thrived. Is this simply business evolution or are they getting something right that we all need to tap into?
You may have heard of the ‘Kindness Economy’ – a post-pandemic backlash against the ‘biggest, fastest, cheapest’ retail model of the past 30 years. These values no longer resonate and tone of voice has shifted to be more considerate and authentic because, as Mary Portas
