The Revenue Marketer’s Guide to B2B Field Events
Marketing leaders in the B2B space drive hyper-growth by bridging the gap between the corporate office and the field. If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. To do this, you need to differentiate the experience. Nothing replaces the value of a person-to-person interaction, motivates attendees to act and inspires buyers to advance the buying process.
What kind of experience will your team create to achieve this significant interaction? This is where thinking
