here’s a lot of confusion out there about PR; what it is, what it does, and who should do it. PR has a reputation as a dark art, something that can only be done by specialists – the PR industry has done a great job of making you feel that you need a big budget and a little black book of contacts if you want to do it for your business. But I’m on a mission to show that’s just not true. There’s also a myth that’s perpetuated (often by PRs themselves) that it’s all about press coverage, but there’s so much more to
