I really feel for marketers.
I’ve never worked in a marketing department, nor been a CMO. I live the luxurious life of telling them what I think and leaving all the actual work to them.
But what I’ve observed is that marketing, especially in large organisations, appears to comprise of about 90 percent politics and 10 percent actually doing marketing.
I’m always amazed, when I’m inside an organisation, at the perplexing amount of time marketers spend on what is kindly referred to as ‘stakeholder management’ – the process of getting permission to do their job from an army of people who have zero experience in marketing and zero understanding of how brands or marketing or advertising work, but a fabulously
