Mentions: 8 Effective AIDA Digital Marketing Strategies for Generating Leads & Sales Using Word-of-Mouth Marketing

By Bernard Kelvin Clive

Mentions - Generate Leads with Word-of-Mouth Marketing

Mentions is all you need to acquire leads through word of mouth. With the power of Mention, you will generate more organic buzz, sales, and publicity. Make your company stand out by following these simple actions and ideas that will work for any company.

• An easy-to-use, non-technical guide on how to generate leads with word-of-mouth marketing.

• Written by an Amazon bestselling author and digital marketer who shares his strategies and tips in layman's terms that anyone can understand.

• Provides simple steps and strategies that readers can apply to their business marketing so they get some organic buzz & sales.

• Language: English
• Publisher: Bernard Kelvin Clive
• Release date: Mar 21, 2022
• ISBN: 9798201593278

Bernard Kelvin Clive

Bernard Kelvin Clive is an Author, Speaker, Trainer, and Ghana’s foremost authority on Personal Branding. He hosts the monthly Masterclasses — Book Publishing Masterclass, Podcasting Masterclass, Church Branding Masterclass, etc. His weekly podcast is ranked #1 in the Business & Career Podcast in Ghana & Botswana. A Personal Branding Coach and Brand Strategist at BKC Consulting with over 10 years of experience in digital publishing, Bernard has offered consulting services to hundreds of writers, poets, pastors, authors locally and internationally to self—publish their books and build brands. He is an Amazon bestselling author of over 40 published books and a familiar face and voice on TV and radio stations in Ghana. A husband to Cynthia Clive and father to Thelma Janis Clive.

Book preview

MENTIONS

8 Effective AIDA Digital Marketing Strategies for Generating Leads & Sales Using Word-of-Mouth Marketing

Bernard Kelvin Clive

Copyright © 2022, Bernard Kelvin Clive

All Rights Reserved!

ISBN: 9798435925302

Disclaimer

The information in this book is based on the author's knowledge, experience and opinions. The methods described in this book are not intended to be a definitive set of instructions. You may discover other methods and materials to accomplish the same end result. Your results may differ.

There are no representations or warranties, express or implied, about the completeness, accuracy, or reliability of the information, products, services, or related materials contained in this book. The information is provided as is, to be used at your own risk.

This book includes information regarding the products and services of third parties. We do not assume responsibility for any third party materials or opinions. Use of mentioned third party materials does not guarantee your results will mirror those mentioned in the book.

All trademarks appearing in this book are the property of their respective owners.

Published By: BKC Consulting, [phone]

To book Bernard Kelvin Clive for Speaking. Training and Coaching, contact

BKC Consulting, Tel: [phone]

Email: [e-mail] | www.BKC.name

to my daughter

Caris Nanre Clive

Acknowledgments

Hello, Maame Acey Yamoah, my kid sister, thank you for taking an interest in this book and encouraging me to finish it.

Thank you to everyone who agreed to let me use their experiences as examples in the book, especially Debs Offei Mante.

Thank you, P.A. Kuatsikor, for critically reviewing the book and sharing your thoughts with me on how to improve this book.

Thank you, Isaac Clad, for welcoming my strange thought and book idea at the start and encouraging me to keep going.

Contents

Acknowledgments

Why I wrote this Book

What is Digital Marketing

What is lead generation?

3 Prerequisites for WOMM Success in Digital Marketing

Introduction to Word of Mouth Marketing

— in a Digital Marketing Era

Let us establish a distinction between the following:

Here are some advantages of WOMM

Eight (8) Best ways to get Word-Of-Mouth Marketing

1. Grab their Attention: Attract new customers

3. Value the Customer Service Experience

4. Use Social Media but Differently

5. Treat Customer Service as an Investment Not an Expense

6. Reward your loyal customers

7. Ask your clients for recommendations, reviews, and referrals

8. Say Thank You! And Follow up!

Eight (8) Effective AIDA Digital Marketing Strategies for WOMM

1. Hook them!

2. Be brief!

3. Incentivize

4. Maximize User Generated Content (UGC)

5. Optimize the use of social proof

6. Limited-Time Offers (LTOs)

7. Offer Guarantees

8. Use Free resources for Offers and Test

About the Author

Books by Bernard Kelvin Clive

Bibliography

Why I wrote this Book

We live in a highly competitive world, with new brands, products, and services being created every minute. Getting heard has become increasingly difficult.

In order to stand out of the crowd, you need to go beyond just having a great product. 

In this book, I