The Valuable Strategic Handbook for Social Media Managers: A Collection of Tips to Better Manage Your Online Presence

By Emanuele M. Barboni Dalla Costa

The Valuable Strategic Handbook for Social Media Managers: Discover the Secrets to Managing Your Online Presence!

Welcome to the fascinating world full of opportunities of social media management! If you’re looking for an engaging experience that allows you to master winning strategies for effectively managing your online presence, then “The Valuable Strategic Handbook for Social Media Managers” is perfect for you.

Transform your brand into an irresistible digital entity

Imagine finding the inspiration necessary to transform your brand into an irresistible digital entity, capable of capturing the attention of your target audience. This handbook will guide you step by step, revealing valuable tips and tricks that will enable you to create an extraordinary online presence.

Find your ‘social motivation’ and achieve success

Like a skilled conductor, you will learn to find your ‘social motivation’, that unique spark capable of fueling your passion and guiding you towards success. This book will provide you with the necessary tools to make your brand known in the vast digital ocean, positioning yourself as an authority in your field of expertise.

Increase your sales through social media

Through in-depth analysis of the sales funnel and strategic use of social media, you will discover how to significantly increase your sales. You will also learn how to evaluate if your product or service is suitable for online marketing and leverage the powerful social CRM to offer your customers a top-notch experience.

Create an authentic and magnetic online presence

Are you ready to stand out from the crowd? “The Valuable Strategic Handbook for Social Media Managers” will teach you the fundamental basics of personal branding, allowing you to create an authentic and magnetic online presence. You’ll discover how to have a clear and measurable focus, choose the perfect social media platform to achieve your goals, and better understand your audience in order to fully engage them.

Indispensable tools for managing your social channels

This book will also unveil essential apps for effective management of your social channels. It will guide you in conducting intelligent SWOT analyses and accurately analyzing the online presence of your competitors. You will enhance your social media presence and discover why storytelling is the secret weapon that will allow you to capture the hearts of your audience.

Generate creative ideas that showcase your genius

Be inspired by the 5 techniques for generating creative ideas that will showcase your genius in the sea of digital opportunities. Understanding the creative processes for successful brand naming will give you a competitive advantage that sets you apart from others.

Essential skills required for digital creatives

And let’s not forget about the essential skills required for digital creatives in today’s world. This handbook will reveal what skills are necessary to find employment in this ever-evolving field.

Get ready to delve into the magical universe of web marketing with “The Valuable Strategic Handbook for Social Media Managers”. Your online success is within reach. Take action now and start writing your digital success story!

Purchase “The Valuable Strategic Handbook for Social Media Managers” today and discover the secrets to effectively managing your online presence!

• Language: English
• Publisher: Arcadia Publishing
• Release date: Jan 2, 2022

Book preview

Emanuele M. Barboni Dalla Costa

The Valuable Strategic Handbook for Social Media Managers

A collection of tips to better manage your online presence

Copyright © 2022 by Emanuele M. Barboni Dalla Costa

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Emanuele M. Barboni Dalla Costa asserts the moral right to be identified as the author of this work.

Emanuele M. Barboni Dalla Costa has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

First edition

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Contents

Synopsis

1. Find your social-motivation and leave nothing to chance

2. Brand Awareness: make your brand known

3. The sales funnel

4. Social media to increase sales of your product or service

5. The tip: not all products are suitable for online sale

6. Social Customer Care: helping the customer before and after the sale

7. Are you a professional? Set up a 'Personal Branding' strategy

8. No one forbids you to open a social profile just for fun

9. The golden rules of your social presence

10. How to choose the perfect social network (and generate loyal users)

11. The Deadly Sins of Marketing

12. Do you really know your audience? An exercise to focus you

13. Is the website still necessary?

14. Essential apps for managing social channels

15. How to carry out a professional SWOT analysis

16. How to analyse the online presence of a competitor

17. How to boost your social media presence

18. Why you should start storytelling on social media

19. 5 techniques for generating creative ideas

20. Creative processes for successful brand naming

21. What skills does a digital creative need to find a job today?

22. Small dictionary of web marketing

Acknowledgements

The Author

Synopsis

A collection of valuable tips to better manage your online presence.

Thanks to this book you will learn to:

✔ Find your ‘social motivation’

✔ Make your brand known online

✔ Understand the sales funnel

✔ To use social to increase sales

✔ To understand if your service is suitable for online marketing

✔ Learn about social CRM

✔ The basics of personal branding

✔ To have a clear and measurable focus

✔ How to choose the perfect social

✔ To know your audience better

✔ The indispensable apps for managing your social networks

✔ How to carry out a SWOT analysis in an intelligent way

✔ How to analyse the online presence of a brand

✔ How to boost your social media presence

✔ The skills needed to work with social media

… and much more!

TABLE OF CONTENTS

Find your social-motivation and leave nothing to chance

Brand Awareness: make your brand known

The sales funnel

Social networks to increase the sales of your product or service

The tip: not all products are suitable for online sales

Social Customer Care: helping the customer before and after the sale

Are you a professional? Set up a ‘Personal Branding’ strategy

No one forbids you to open a social profile just for fun

The golden rules of your social presence

How to choose the perfect social