Email Marketing - The Entrepreneurs Guide To Creating A Thriving Email Marketing Business

By Adidas Wilson

The online marketplace is ever changing. A marketing tactic can be effective today and obsolete tomorrow. Email, however, keeps outperforming all the other marketing channels. Why is email so powerful? What makes it stay in power? It is easy to overlook email as a marketing channel. You may not find it trendy and exciting like Facebook. But it has key advantages over other channels. Take a look at the demographics of popular social media platforms. Women use Pinterest the most while Snapchat is for the younger generation. On the other hand, almost everyone has an email address.  People willingly submit their email addresses and they obviously expect to receive emails from you. The readiness of your subscribers naturally increases your conversion rates. If Facebook goes down, you lose your entire following. Email marketing allows you to have your own subscribers. Use social media to boost your email list. Automated marketing technology keeps on improving steadily and that is why email marketing is so effective. Being able to customize a customer's experience and send targeted content to consumers drives more conversions and sales for businesses.  Email personalization has greatly contributed to a rise in open and click-through rates. Marketing technology has made the otherwise tedious task of personalizing emails very simple.

• Language: English
• Publisher: Adidas Wilson
• Release date: Apr 25, 2018
• ISBN: 9781540120588

Book preview

Disclaimer

THE AUTHOR HAS MADE every effort to ensure the accuracy of the information within this book was correct at time of publication. The author does not assume and hereby disclaims any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from accident, negligence, or any other cause.

Table of Contents

Introduction

Ch. 1 - A Beginner’s Guide To Successful Email Marketing

Ch. 2 - A Simple Guide On Legal Email Marketing

Ch. 3 - Effective Email Marketing

Ch. 4 - How To Effectively Reach Readers

Ch. 5 - How To Grow Your Email List

Ch. 6 - How You Can Build An Email Marketing List As Quickly As Possible

Ch. 7 - Automated Email Marketing

Ch. 8 - How To Include Video In Your Email Marketing

Ch. 9 - Mobile Email Strategy

Ch. 10 - Boost Engagement With Your Email Marketing Campaign

Ch. 11 - Types of Emails

Ch. 12 - Effective Ways To Get More Email Subscribers

Ch. 13 - Email Marketing for Ecommerce

Ch. 14 - Artificial Intelligence To Elevate Your Email Strategy

Conclusion

Introduction

The introduction of the Internet has made email marketing an important tool for any business. However, most of the campaigns that people get in their inboxes are so poorly written nobody takes note of them. Learn what email marketing is, why and how companies should use it. Email marketing is a type of direct marketing and it uses email to communicate to the audience. In general, any email sent to a customer, potential or current, is considered email marketing. Nevertheless, when being specific the term means: A merchant sending emails to previous or current customers to cultivate loyalty and encourage repeat business. Sending emails to try and win new customers or convince the existing ones to buy something. Including advertisements to emails that other companies send to their customers. What are the key advantages of email marketing over traditional marketing? You can track the return on investment and when done properly, it is high. After search marketing, email marketing is the most effective method of online marketing. Advertisers have access to multiple email subscribers. Almost all Internet users send and check their email daily. Through email marketing, marketers can send dynamic, relevant, and personalized messages. Transaction emails help businesses to automatically attend to consumer events. The cons of email marketing include spam/rejection rate of the sent emails by the customers’ email program, which does not have a positive effect on the delivery rate of emails. Email marketing is cost effective. It does not matter whether you use an email marketing agency or