Mastering Podcasting - How To Start, Grow, And Monetize Your Podcast

By Adidas Wilson

Basically, a podcast is like an online form of talk radio. The only difference is that you have certain advantages with a podcast such as the ability to listen whenever you want instead of a certain time or day. While podcasts are somewhat like radio talk shows, they are very different at the same time—like YouTube videos and television. A podcast is best described as a series of episodes stored in audio files, the same type as the ones you use for music in your smartphone or laptop. Just like any other radio or television talk show, a podcast is usually based on a theme—think gaming, horror, entertainment, sports, politics, etc. With each episode, a subject in that theme is tackled. You can choose to subscribe to the podcast (typically free) or listen to a specific subject. One popular podcast is Pod Saves America and it tackles political news progressively. The hosts are Daniel Pfeiffer, Jon Lovett, Tommy Vietor, and Jon Favreau. They frequently invite experts as guests to give their opinions. The episodes are mainly centered on political issues such as tax reform or healthcare. Another podcast is the Critical Role. 

Pod Saves America and it tackles political news progressively. The hosts are Daniel Pfeiffer, Jon Lovett, Tommy Vietor, and Jon Favreau. They frequently invite experts as guests to give their opinions. The episodes are mainly centered on political issues such as tax reform or healthcare. Another podcast is the Critical Role. 

• Language: English
• Publisher: Adidas Wilson
• Release date: Sep 19, 2019
• ISBN: 9781393768678

Book preview

Chapter 1

Integrating Your Podcast WordPress

Your podcast plays a vital role in your marketing strategy. Through it, you can promote your business or brand to the target audience wherever they are: at home, commuting to work, etc. For you to achieve all this, you need to display your podcast somewhere for attention. Most podcast hosts such as iTunes are great but ranking highly on there can be difficult. You want a place where you control your search engine ranking and promotion. Therefore, a page on your website is necessary. If yours is a WordPress site, you have several options. Check them out. For people with a YouTube video to go with their podcast, the easiest way to do this is using the YouTube video URL to link a podcast to a WordPress site. The process is simple, and you don’t need to be a technical guru. Seriously Simple Podcasting is probably the simplest solution and it is free. It allows you to distribute and publish your podcast on any landing page. It has a media player that you can insert below or above any content on a page. Libsyn podcast hosting platform is very popular. The WordPress plugin they offer is one of the best as it comes with lots of features to simplify the task. For instance, you can post a new episode directly to your Libsyn account. Blubrry PowerPress is a suitable plugin for newbie podcasters. For WordPress site owners, it offers anything you may need to host, start up, and manage a podcast. Your WordPress site can directly publish an MP3 file using this plugin—this makes your site a podcast host. Smart Podcast Player is an attractive player that is more suited for commercial or larger podcasts and you can install it on a WordPress site. The developers promise to boost your podcast downloads, traffic, and even provide tools to enhance subscriber growth. As you can tell from the name, this Simple Podcast Press is easy to use but its impact on your WordPress Site will be powerful. All you need to do is input your URL from SoundCloud or iTunes and leave everything else to the plugin. Buzzsprout is a premium solution but a free WordPress plugin is available for online sharing of episodes. The real web software has support for HTML5 players and iTunes and offers statistics. Episodes in the free plan are erased after 90 days. Podlove plugin is very easy to use. It generates properly formatted and efficient feeds for the website. With Podlove, you control how the client loads and even operates the podcast. You cannot lose episodes or have poor display with this one. With Cincopa, you can add various media formats to any website. Their plugin has a customizable player for WordPress. The service streamlines the process of publishing a podcast to give you peace of