How to Start Podcasting as a Business: A Definite Guide to Creating and Launching a Profitable Podcasting Business At Home

By James L. Board

DON'T STRUGGLE TRYING TO FIGURE OUT HOW TO START AND MONETIZE YOUR PODCAST.

This book was an expert attempt by the writer to explain the nitty-gritty of podcasting – covering what works and what fails from the author's experience in the niche. The book is packed with a series of tips and tricks for anyone, who is just getting started in the podcasting business. Professional podcasters will also find it especially useful to increase their podcast presence – with the many expert analysis of how to grow their fan base using SEO technology and their social media platforms.

This book covers a lot of guides, from selecting the right host for your podcasting to choosing the best interview method for your guests. The book also provides expert insight into what counts as trademark and copyright infringement, and how to avoid them best. The book describes many of the latest software for audio editing, how to use them, and why each software is needed. The author talks about some of the myths people unconsciously believe, which make podcasters get into trouble by using materials that are not theirs – and how to avoid getting into trouble.

The author also, explicitly, talk about various ways by which collaboration with a co-host might work for you, and how to go about it. The tips about getting the right interview style, and what type of guests should not be welcomed is also included.

If you are looking for the right fix to get you on the podcasting, then this is the only material for you. You don't want to miss it.

OTHER INFORMATION YOU WILL GET IN THIS BOOK INCLUDE:

- INTRODUCTION TO PODCASTING

- WHY MORE PEOPLE ARE LISTENING TO A PODCASTS

- HOW TO MANUALLY SUBSCRIBE TO A PODCAST

- UNDERSTANDING WHY YOU WANT TO START A PODCAST

- STEPS TO CREATING THE PERFECT CONTENT FOR YOUR PODCAST

- WHAT NICHE AND AUDIENCE DO YOU WANT YOUR PODCAST TO REACH?

- OVERCOMING THE FEAR OF STARTING A PODCAST

- WAYS PODCAST CAN IMPROVE YOUR BUSINESS

- WHAT EQUIPMENT DO I NEED FOR MY PODCAST?

- SOME SIMPLE, PRACTICAL WAYS TO SPEED UP THE EDITING PROCESS

- GETTING YOUR EDITING RIGHT

- TIPS FOR PERFECT PODCAST RECORDINGS

- BRAINSTORMING AND PLANNING TOOLS FOR YOUR PODCAST

- PLANNING YOUR PODCAST EPISODES

- WRITING CONTENT OR SCRIPT FOR YOUR PODCAST

- DEFINING YOUR BUSINESS BRAND WITH THE PODCAST AS A FINANCIAL ADVISOR

- GETTING YOUR PODCAST LISTED

- COLLABORATING ON PODCAST

- SHOULD I HAVE A CO-HOST?

- TOP TIPS FOR CO-HOSTING YOUR PODCAST

- WHAT TYPE OF GUESTS SHOULD I INTERVIEW FOR MY PODCAST – HOW TO SCREEN GUESTS FOR YOUR PODCAST

- JOURNEY INTO SOME OF THE MOST POPULAR PODCAST FORMATS

- CHOOSING THE RIGHT PODCAST FORMAT FOR YOUR SHOW

- HOW OFTEN SHOULD I RELEASE MY PODCAST

- WHAT SHOULD BE THE IDEAL LENGTH FOR MY PODCAST

- LAUNCHING YOUR PODCAST

- PROMOTING YOUR PODCAST WITH YOUR SOCIAL MEDIA PLATFORMS

- AND LOTS MORE

Purchase this book and get started

 

• Language: English
• Publisher: James L. Board
• Release date: Jun 14, 2020
• ISBN: 9781393160724

Book preview

How to Start

PODCASTING

AS A BUSINESS

A Definite Guide to Creating and Launching a Profitable Podcasting Business At Home

––––––––

James L. Board

Copyright

James L. Board

Church Gate Publishing House

USA | UK | Canada

© Churchgate Publishing House 2020

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, and scanning without permission in writing by the author.

While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein.

Printed on acid-free paper.

––––––––

Printed in the United States of America

© 2020 by James L. Board

CONTENTS

COPYRIGHT

CHAPTER ONE

INTRODUCTION TO PODCASTING

WHY MORE PEOPLE ARE LISTENING TO A PODCASTS

ACCESSING  PODCASTS

HOW TO MANUALLY SUBSCRIBE TO A PODCAST

UNDERSTANDING WHY YOU WANT TO START A PODCAST

STEPS TO CREATING THE PERFECT CONTENT FOR YOUR PODCAST

WHAT NICHE AND AUDIENCE DO YOU WANT YOUR PODCAST TO REACH?

OVERCOMING THE FEAR OF STARTING A PODCAST

WAYS PODCAST CAN IMPROVE YOUR BUSINESS

CHAPTER TWO

WHAT EQUIPMENT DO I NEED FOR MY PODCAST?

SOME SIMPLE, PRACTICAL WAYS TO SPEED UP THE EDITING PROCESS

CHAPTER THREE

GETTING YOUR EDITING RIGHT

TIPS FOR PERFECT PODCAST RECORDINGS

BRAINSTORMING AND PLANNING TOOLS FOR YOUR PODCAST

PLANNING YOUR PODCAST EPISODES

WRITING CONTENT OR SCRIPT FOR YOUR PODCAST

DEFINING YOUR BUSINESS BRAND WITH THE PODCAST AS A FINANCIAL ADVISOR

GETTING YOUR PODCAST LISTED

CHAPTER FOUR

COLLABORATING ON PODCAST

SHOULD I HAVE A CO-HOST?

TOP TIPS FOR CO-HOSTING YOUR PODCAST

WHAT TYPE OF GUESTS SHOULD I INTERVIEW FOR MY PODCAST – HOW TO SCREEN GUESTS FOR YOUR PODCAST

JOURNEY INTO SOME OF THE MOST POPULAR PODCAST FORMATS

CHOOSING THE RIGHT PODCAST FORMAT FOR YOUR SHOW

HOW OFTEN SHOULD I RELEASE MY PODCAST

WHAT SHOULD BE THE IDEAL LENGTH FOR MY PODCAST

CHAPTER FIVE

LAUNCHING YOUR PODCAST

PROMOTING YOUR PODCAST WITH YOUR SOCIAL MEDIA PLATFORMS

CHAPTER SIX

MONETIZING YOUR PODCAST

ADVERTISING

PATRONAGE AND CROWDFUNDING

PAID AND PREMIUM SUBSCRIPTION PACKAGE

VARIOUS MEANS BY WHICH PEOPLE CAN SUPPORT YOU AS A PODCASTER

LISTENERS SUPPORT OR DONATION

CHAPTER SEVEN

OBTAINING LICENSE TO MUSIC TO USE ON YOUR PODCAST

AVOIDING TRADEMARKED OR COPYRIGHTED CONTENT ON YOUR PODCAST – LEGAL ISSUE

GETTING YOUR PODCAST TO MORE LISTENERS

ABOUT AUTHOR

CHAPTER ONE

INTRODUCTION TO PODCASTING

A podcast is a series of audio files that a podcaster creates in an mp3 format, which contains mainly their radio show recordings or any specific audio they want the audience to listen to. A podcaster uploads these audios using an RSS (Really Simple Syndication) file to an online server, which can either be their website or any other online website. The audiences then proceed to download these audio files, using any available program that has been established to download these audio files automatically so that they can listen to it at their convenient time using their mp3 or any other app. We’re well familiar with a TV program which usually has episodes released, from a whole series, at a separate time. Just like the TV program, a podcast is a series of audio files, while a podcast episode is an audio file from a podcast series.

It is essential to state here that a podcast is not necessarily an audio file; a podcast can be an audio or video series. But most times, a podcast is in audio form because the audience can listen to podcast audio anytime and anywhere. The audience can very much listen to a podcast on the go with their mp3 player, while you will always need a space to be able to watch podcast audio. Podcasts are just like a radio program. Each podcast developed will have a particular theme. E.g., Swimming and the podcast episode will be designed to talk about a specific area of interest in the subject, e.g., How to swim to prevent drowning.

A podcast episode usually consists of presenters or one presenter sometimes, discussing a particular topic of interest. It can involve guests’ interviews where the guest will be asked about his life, his interests, and his career. Podcasts can most time include some background music to make listeners get a feel of inspiration.

People often confused a podcast