NPR x JustPod
Yang Yi, the Co-Founder and Chief Operating Officer of JustPod, is a prominent figure in China's podcasting and digital audio industry. Based in Shanghai, JustPod is recognized as China's premier podcast and digital audio company.
In this interview, we learn more about Yang Yi, and JustPod's work with NPR to introduce "NPR's Podcast Start Up Guide" to China and the revision of its Chinese version.
Why did JustPod choose to partner with NPR and how has that partnership looked?
It's no exaggeration to say that NPR brought me into the world of podcasting. About ten years ago, I discovered a format of radio at NPR that I had never heard before, which combined taped interviews and ambient sound. More importantly, it was storytelling, not just conveying information or a simple news bulletin. This format was something I had never heard on Chinese radio, and it sparked my interest. I started listening to NPR programs, including and , , and later on, , , , as well as, and . These shows became my first batch of teachers in the audio field. Through listening to these programs, I learned how to do audio storytelling.
