Modern Social Media Marketing

By Dwayne Anderson

Are you ready to start doing effective social media marketing today?
A lot of marketers have all sorts of wrong ideas about social media marketing.
Some think that you only need to post "viral content" to get tons of traffic overnight. Yes , You can  ! , If You do it Right
They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people would buy whatever it is you are selling.
There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily.
Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken
Well, unfortunately, Google went through several algorithm changes over the years. You probably have heard of Google Panda, Google Penguin and Rankbrain because back in those  day, you can build something and people will come to your page as if by magic. That's how Google's algorithm was set up. In fact, prior to the year 2010, Google would actively look for new blog posts using RSS feed technology to find the "latest and greatest" content where  you can just publish a blog post, ping your post, and you are assured to get quite a number of eyeballs.
Well ,for  now the  old rules don't work anymore. Sadly, a lot of people missed the memo on this. There are still a tremendous amount of books and seminars out there who convince people that we are living in circa 1999-2000.Let me tell you, building a website doesn't mean anybody will show up to check it out. The same applies to social media.
There's a lot of hype regarding Facebook and Twitter marketing, but here's the truth. Just because you post content on those platforms, it doesn't automatically mean people would be interested in what you have to share. "Build it and they will come" is as equally bankrupt nowadays on social media as it is with content publishing on blogs.
If any of this applies to you, I've got some great news for you. While the whole "build it and they will come" approach does not work because of traffic technology changes, consumer content habit changes, and evolving monetization rules, there is still a way to generate the same results through social media. In fact, the answer is actually quite obvious. It's probably staring at you right now.
Modern Social Media Marketing
When you publish content and share it on social media, let me step you through the process of turning that content into cold, hard cash.
·         You are going to understand that whatever the case may be, the endgame is to get people to join your list.
·         You will know how to call to action to the people through social media so they join your list.
·         You will learn which platforms you should focus on in order to be successful.
·         You will discover the wrong ideas marketers have about social media marketing.
·         You are going to learn the secret to effective modern social media marketing.
·         To make it easy, I’ve put together a step-by-step guide that will show you exactly how it’s done...

• Language: English
• Publisher: Publisher s21598
• Release date: May 21, 2018
• ISBN: 9788828326519

Book preview

Disclaimer:

Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest careful  reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

Dwayne Anderson  © Copyright  2018

Table of Contents

A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post viral content to get tons of traffic overnight. They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people will buy whatever it is that you are selling.

Maybe you're selling services, maybe you're selling an event, or maybe you are selling products from an online store, it doesn't matter. According to this idea, you just need to have a lot of traffic; courtesy of viral content on social media, and you will get the conversions you're looking for.

There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily. Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken.

If you believe in any of these, don't be surprised if you spend a lot of time, effort and money only to end up with a whole lot of nothing. Welcome to the club.

Effective social media marketing can be reduced to one metaphor. Master this metaphor and you probably will make money on autopilot with social media traffic. Screw up this metaphor or remain clueless to it, and you'll continue to struggle; you'll continue to believe that social media traffic can easily be generated through viral content. You might keep running after that unicorn only to get tired and frustrated.

It doesn't have to be this way. You just have to have the right metaphor or the right conceptual model to make social media marketing work for you. Best of all, you can make it work on autopilot.

You probably have heard of all sorts of set it and forget it systems. You probably bought at least one of these products. Well, they're definitely on the right track as far as their label. Social media marketing can be automated. It can be mastered to the point where it can produce income after you've set it. But getting there is another matter entirely. And that's the price people have to pay.

And unfortunately, most people are not willing to pay that. They're excited about shortcuts, but they're not willing to take the stairs to get to the top. At the back of their minds, they're thinking that there has to be some sort of elevator.

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There is no shortcut. You have to work with this metaphor

What am I getting at? Well, the secret to effective social media marketing is an inverted pyramid. It looks like a funnel. That is the metaphor you should have in your mind when thinking of ways to get traffic from social networks and social media platforms and turning that into cold, hard cash in your bank account.

I need you to keep this idea of an inverted pyramid in your mind. It should have a wide base at the top. The top of that pyramid is heavy visibility. It has to be there. You need to be visible on the four major social media platforms. I'm talking about Facebook, Twitter, YouTube, and Pinterest.

Taken together, the traffic volume you can get from these four platforms is mind blowing. They can potentially pump a tremendous amount of traffic. But that's just part of the equation. That's just the top of the funnel. Potentially, you can push a lot of traffic from the top. That's how wide the top of the funnel is.

This training will focus on these four platforms, but you can pretty much use the tips that I'm going to share with you and modify them to market on other platforms