Pinterest as a Marketing Tool

By B. Vincent

Why You Should Use Pinterest to Market Your Business Due to the sheer number of social media sites available, most business owners focus their time and attention on one or two. When considering which sites to use to promote and market your business, don't overlook Pinterest's visually compelling Pins and Boards. There are several notable ways in which Pinterest differs from other social networking platforms. While you can "follow" other users and they can "follow" you, this is not a social network. Rather than that, it's about providing rapid access to compelling visual imagery and instructive Pins on virtually any subject. These Pins can then be saved to a user's own boards for easy access in the future. Any user can view another user's Pins by searching for the category or term associated with the Pin. While each Pin may have some text or even a URL, the purpose is not to convey the "here's where I am or what I'm doing" information seen on the majority of social networking networks. Rather than that, a pertinent comment on the message and what it represents is acceptable. Most crucially, unlike Facebook and Twitter, where your updates are rarely visible for longer than five days (or a few hours), Pins can be visible in search results eternally.
 
Still Not Convinced? Consider the Following Statistics. If you're tempted to continue with the major players, such as Facebook and Twitter, hold off on dismissing Pinterest until you examine the facts. To begin, let's discuss the sheer number of your potential audience. Pinterest has a mind-boggling 150 million active users. Yes, you read that correctly. 70 million of those are in the United States, while 80 million live elsewhere. As could be predicted, Pinterest activity is enormous. There are about 75 billion Pins on over a billion public and private user boards. Each day, almost 2 billion shopping pins are shared. 87 percent of users make purchases as a result of viewing products or services on Pinterest, and 93 percent use it with the primary objective of making a purchase (online or offline), making Pinterest a no-brainer platform for companies looking to offer goods and services to a shopping-oriented audience. And 72% of users make offline purchases based on Pinterest content. As a result, it is not solely a goldmine for internet enterprises. The average Pinterest user session lasts slightly more than 14 minutes, which is rather amazing when compared to the majority of other social media networks. Every day, 14 million rich pin articles are published, and Pinterest accounts for an astounding 5% of all web traffic. Because 80 percent of Pinterest users visit the site via a mobile device, mobile marketing and mobile-friendly content are critical here, and because two out of every three pins are shared by businesses or brands, you're up against some stiff competition. Oh, and if you're in the culinary specialty, you're in luck: Pinterest has almost 1.7 billion recipes.
 

• Language: English
• Publisher: RWG Publishing
• Release date: Feb 24, 2022
• ISBN: 9791221303582

Book preview

Pinterest as a Marketing Tool

B. Vincent

Published by RWG Publishing, 2022.

While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.

PINTEREST AS A MARKETING TOOL

First edition. January 14, 2022.

Copyright © 2022 B. Vincent.

Written by B. Vincent.

Also by B. Vincent

Affiliate Marketing

Affiliate Marketing

Standalone

Business Employee Discipline

Affiliate Recruiting

Business Layoffs & Firings

Business and Entrepreneur Guide

Business Remote Workforce

Career Transition

Project Management

Precision Targeting

Professional Development

Strategic Planning

Content Marketing

Imminent List Building

Getting Past GateKeepers

Banner Ads

Bookkeeping

Bridge Pages

Business Acquisition

Business Bogging

Marketing Automation

Better Meetings

Business Conflict Resolution

Conversion Optimization

Creative Solutions

Employee Recruitment

Startup Capital

Employee Mentoring

Followership

Servant Leadership

Human Resources

Team Building

Freelancing

Funnel Building

Geo Targeting

Goal Setting

Immanent List Building

Lead Generation

Leadership Course

Leadership Transition

LinkedIn Ads

LinkedIn Marketing

Messenger Marketing

New Management

Newsfeed Ads

Search Ads

Online Learning

Sales Webinars

Side Hustles

Split Testing

Twitter Timeline Advertising

Earning Additional Income Through Side Hustles: Begin Earning Money Immediately

Making a Living Through Blogging: Earn Money Working From Home

Create Bonuses for Affiliate Marketing: Your Success Is Encompassed by Your Bonuses

Internet Marketing Success: The Most Effective Traffic-Driving Strategies

JV Recruiting: Joint