A comprehensive book marketing plan includes multiple channels to reach readers where they are. An author website catches people via search engines; social media and advertising can drive anything from awareness to purchase; and influencer collaborations can help tap new audiences.
But marketing isn’t finished simply because the website was visited or a book was sold. That initial visit might not have turned into a sale, and a sale doesn’t have to be the only one. Email newsletters can help nurture the reader relationship further.
THE VALUE OF A NEWSLETTER
Marketing can be challenging. Social media platforms wax and wane in popularity, search engines tweak their algorithms, and the cost of ads creeps higher. Email might be overlooked as old-fashioned, but it offers a valuable, personalized
