10 Ways to Write More Effective Ads
()
About this ebook
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
So the goal then becomes: how can we make our advertising as effective as possible. This starting point is the essence of this book.
The ten tips expressed here have been generally time-tested and known to be effective.
Knowing these can improve your leads by 100%!
Get Started Now. Buy This Book Today and Find Out How! Guaranteed Instant Download!
Read more from Thrivelearning Institute Library
Public Domain Turning Ideas to Dollars - Learn How to Quickly Profit Rating: 0 out of 5 stars0 ratingsThe Millionaire Mindset: Learn the Secrets of the Most Successful Millionaires and Achieve the Life You Desire Rating: 0 out of 5 stars0 ratingsThe Expert Guide to Affiliate Marketing: The Essential Guide for All Would-Be Afiliate Marketers Rating: 0 out of 5 stars0 ratingsShow Me The Plan! - “Dissecting Network Marketing’s Compensation System To Maximize Profits & Even Start Your Own Company!” Rating: 0 out of 5 stars0 ratingsTurning Digital Cash into Trash: “How to Turn Resell Rights Items and Private Label Content into Profit-Pulling Powerhouses!” Rating: 0 out of 5 stars0 ratingsMaking Money Online - Let's Get Started Rating: 5 out of 5 stars5/512 Winning Leadership Qualities: Unleash the Leader Instinct Within You! Rating: 0 out of 5 stars0 ratingsMaximum Conversion Rate Tactics - Increase Your Web Copy Conversion Rates Significantly by Making Small Changes! Rating: 0 out of 5 stars0 ratingsTraffic Avalanche Secrets - Secrets Behind Massive Traffic to Your Website Revealed! Rating: 0 out of 5 stars0 ratingsRoad to PLR Riches - “Your Path to Private Label Rights Riches in the Internet Marketing Niche!” Rating: 0 out of 5 stars0 ratingsCopywriting for the Web: A Guide to the Basics of Online Writing Rating: 0 out of 5 stars0 ratingsRecurring Income Secrets: Fool Proof Strategies on How to Succeed in Network Marketing and Build Your Own Cash Pipeline! Rating: 0 out of 5 stars0 ratingsRoad to PLR Riches - Your Path to Private Label Rights Riches In the Internet Marketing Niche! Rating: 0 out of 5 stars0 ratingsAffiliate Marketing A to Z - Easy Steps to Maximize Your Potential Rating: 4 out of 5 stars4/5Writing Effective Sales Letters to Supercharge Your Marketing Rating: 0 out of 5 stars0 ratingsTraffic Tidal Wave - 20 of the Best Known Ways to Get Traffic Online Rating: 0 out of 5 stars0 ratingsInternet Marketing How To: How to Do Just About Anything to Make Money Online! Rating: 0 out of 5 stars0 ratingsHTML Skills Guide Rating: 0 out of 5 stars0 ratingsProduct Launch Success Rating: 0 out of 5 stars0 ratingsBuilding the Business Brain - Develop the Right Mindset to Transition from Employee to Entrepreneur Rating: 0 out of 5 stars0 ratingsScam Busters - How to Avoid the Most Popular Scams of Today! Rating: 0 out of 5 stars0 ratingsInfo Product Creation Strategies - This Manual Will Show You How to Make TONS of Money on Great Demand Selling Information! Rating: 0 out of 5 stars0 ratingsNetwork Marketing Survival: Choosing the Right Company & Always Making Profit from Them All! Rating: 0 out of 5 stars0 ratingsEmail Marketing and Growing Your Subscriber List Rating: 0 out of 5 stars0 ratingsFacebook Social Ads Exposed Rating: 0 out of 5 stars0 ratings
Related to 10 Ways to Write More Effective Ads
Related ebooks
Cost-Effectiveness and Easiest Methods in Marketing ! Rating: 0 out of 5 stars0 ratingsAvoid The Big Internet Marketing Mistakes: How to avoid common marketing mistakes by introducing marketing strategies. Rating: 0 out of 5 stars0 ratingsBoosting Your Network Marketing Cash Flow Rating: 0 out of 5 stars0 ratingsRecurring Income Secrets: Fool Proof Strategies on How to Succeed in Network Marketing and Build Your Own Cash Pipeline! Rating: 0 out of 5 stars0 ratingsHand Over Fist Money Makers - Cash In on the Hottest Money Making Trends Today Rating: 0 out of 5 stars0 ratingsTop Affiliate Tactics Rating: 0 out of 5 stars0 ratingsYou Are Just One Great Ad Away From Success Rating: 0 out of 5 stars0 ratings10 Ways To Write More Effective Ads Rating: 1 out of 5 stars1/5Be Your Own Boss: The Basics Rating: 0 out of 5 stars0 ratingsBuy Your Own Business With Other People's Money Rating: 0 out of 5 stars0 ratingsHow To Become A Digital Marketing Hero Rating: 0 out of 5 stars0 ratingsThat First Client: Find and Attract Your First Ideal Client Rating: 5 out of 5 stars5/5Service: Help Customers Build Their Business Rating: 0 out of 5 stars0 ratingsPresell To Profit Rating: 0 out of 5 stars0 ratingsExplode Your Monthly Income Through Monthly PLR Sites! Rating: 0 out of 5 stars0 ratingsMake My Marketing Work: How to Win Customers & Make More Money Rating: 0 out of 5 stars0 ratings10k Blueprint 2020: Better You Books Money, #2 Rating: 5 out of 5 stars5/5List Building Blueprint Rating: 5 out of 5 stars5/56 Figure Income Secrets Using Your Own Business Rating: 0 out of 5 stars0 ratingsGenerating Inbound Leads: A Step-by-Step Guide Book Rating: 0 out of 5 stars0 ratingsLaptop CEO Rating: 0 out of 5 stars0 ratingsClickbank Marketing Expert: A clear Strategy to find the best ClickBank product and Create the perfect FREE TRAFFIC for it. Rating: 0 out of 5 stars0 ratings20 Profitable High Ticket Coaching Niches Rating: 0 out of 5 stars0 ratingsQuick & Easy Guide to Article Marketing Rating: 0 out of 5 stars0 ratingsInternet Marketing: Grow Your Business, Build a Brand, Make Money Online and Sell Almost Anything! Rating: 0 out of 5 stars0 ratingsAffiliate List Building Rating: 0 out of 5 stars0 ratingsLaunching a Product for Affiliate Marketing Rating: 0 out of 5 stars0 ratingsHow to Earn up to $100,000 a Year or More from Home by Mail: The Complete Guide to Starting Your Own Home-Based Mail Order Business Rating: 0 out of 5 stars0 ratings
Business For You
The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5The Everything Guide To Being A Paralegal: Winning Secrets to a Successful Career! Rating: 5 out of 5 stars5/5How to Write a Grant: Become a Grant Writing Unicorn Rating: 5 out of 5 stars5/5Carol Dweck's Mindset The New Psychology of Success: Summary and Analysis Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Capitalism and Freedom Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 5 out of 5 stars5/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5
Reviews for 10 Ways to Write More Effective Ads
0 ratings0 reviews
Book preview
10 Ways to Write More Effective Ads - Thrivelearning institute Library
field.
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising:
"To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.
"Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
"It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.
"The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.
"A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade."
These points are as true today as they were when they were written nearly one hundred years ago!
So the goal then becomes: how can we make our advertising as