Cost-Effectiveness and Easiest Methods in Marketing !

By Claire Dubois

Marketing should be simple and effective. Whether you are a small business or a large enterprise, the simplest and best marketing plan starts with the sales channel. It doesn't matter what you sell. If you use words to sell products, you can use sales channels. Sales channels are the basic foundation of a good digital marketing plan. After you create a sales channel, your ads can support your sales channel. Although marketing is more than just a digital plan, your digital strategy, including your website, lead generators, and email campaigns, will become the basis for all other collateral.

• Language: English
• Publisher: Jessica Dubois
• Release date: Nov 9, 2020
• ISBN: 9781393045649

Book preview

CONTENTS :   

INTRODUCTION

PART I :

Three stages of relationship

CHAPTER 1 :

- A marketing plan you will never regret

CHAPTER 2 :

- The actual stage of the relationship

CHAPTER 3 :

- Introduction to Marketing Simple Checklist

PART II :

Create Your Marketing Sales Funnel

CHAPTER 4

- Create Your One-Liner

CHAPTER 5 :

- A Wireframed Website That Works

CHAPTER 6 :

- Lead Generator

CHAPTER 7 :

- The Power of Email

CHAPTER 8 :

- Nurture Email Campaigns

CHAPTER 9 :

- Sales Email Campaigns

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CONCLUSION

INTRODUCTION :  

Marketing should be easy and effective. Whether you are a small business or a large enterprise, the simplest and best marketing plan starts with the sales channel.

It doesn’t matter what you sell. If you use words to sell products, you can use sales channels. Sales channels are the basic foundation of a good digital marketing plan. After you create a sales channel, your ads can support your sales channel. Although marketing is more than just a digital plan, your digital strategy, including your website, lead generators, and email campaigns, will become the basis for all other collateral.

But the most important thing is that you need a sales funnel, and this book will teach you how to create a sales funnel. The sales channel is a method of capturing and converting sales leads. Every entrepreneur, business owner and marketer must know how the sales channel works. Whether you create a sales channel yourself or someone else creates a sales channel for you, the checklist in this book will clarify everything you need to build an effective sales channel. Each chapter of this book will provide you with the skills and strategies to complete each task correctly.

You can download free paper wireframes and save a lot of time and mental pain with this book. At StoryBrand, we have helped more than 10,000 small, medium and large companies create effective sales channels. Almost all people start by simply filling in these papers. When you download the paper wireframe, you will also get two sample wireframes to help you understand the way forward.

This book is about simplifying the execution of marketing strategies. We can talk about marketing all day, but you will only profit from execution. Most marketing plans will not fail because of intentions or communication ideas, but will fail because of execution failure. People simply can't do it. In the paper, it was argued that the framework is applicable to any type of business, no matter how big or small, B2B or B2C. However, the success of the discovery framework depends on a vital task: execution. This book is about execution. It can help you complete your work.

If you have clear information but no sales channels, then your business will not grow. Your visitors will think you can’t solve their problem, so they will look for someone who can solve the problem. Don't waste money marketing ineffective things If you haven't started spending money on marketing, this book will save you thousands of dollars. Moreover, if you have been wasting marketing expenses, this book will eliminate waste.

The list in this book will get the result. If you are an entrepreneur, business owner, or working in the marketing department of a large organization, this book will serve as an easy-to-understand blueprint. If you are in charge of the company's marketing, please consider this to be your new book. If you run a company, please give this book to your marketing team and ask them to create exactly what is in this list.

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It is wrong for marketing companies to charge you a certain fee without bringing you a return on investment. As far as you are concerned, spending time on work that is not dedicated to you is not the same. For this, your time is too precious. If you read this book and need help, you can find a StoryBrand certified guide to create a sales channel for you. However, even if you hire a guide, this book is important and can show you what the guide can do. After you fully understand your marketing plan, you will be able to provide valuable guidance and feedback when developing your marketing plan.

Marketing need not be too complicated. By implementing the content listed in this book, you will have confidence in marketing, complete tasks and keep in touch with customers. let's start.

PART 1 :

Three stages of relationship

CHAPTER 1:

A marketing plan you will never regret

Twenty years ago, I just wrote the first best-selling book. I wrote a book before that, but my mother was the only one who bought it, so it doesn’t count. It took me two attempts to write the books that people really want to read, and as far as I know, even if they try again, they are rare. Over 99% of book writers failed to sell enough books to earn a living. I'm very lucky

I think that after writing a bestseller, everything else will become easier. I thought every book I would publish after that was also a bestseller. I think there will be thousands of people in every speech. And I thought I could make movies from books and become a kind of literary/Hollywood phenomenon. It turns out that for more than 99% of best-selling authors, nothing happened. Writing a best-selling book is a huge help, but thousands of best-selling authors have reduced their money and influence, so in the end they did nothing. That's almost everything that happened to me.

I did not build a platform, but relied on past success. In my calculations, I wasted about ten years, not taking myself as a successful writer (and human) seriously. If I could go back twenty years ago, that book would be my letter to myself. I know that I can go back to two decades ago and sit down and teach myself a basic marketing plan. This sounds strange, but it is true.

Not having a marketing plan cost me millions of dollars, serious international influence and the chance to realize at least some of my dreams. Don't get me wrong. It turned out to be ok, but the only reason to solve the problem was because I implemented the plan. A feasible five-step marketing plan In short, I have five things to maintain the momentum I had 20 years ago. After doing these five things, I should do them again and again. They are absurdly pragmatic. Here they are:

1.Created a BrandScript. I should have clarified my message.

2.Created a one-liner. I should have distilled that message into a single sentence.

3.Wireframed a landing page. I should have elaborated on that message and brought it to life on a clear and compelling website.

4.Created a lead-generating PDF. I should have used a lead generator to capture emails.

5.Created an email campaign. I should have earned the trust of people who had given me their email address by sending them helpful emails that practically solved their problems.

This is a book about building platforms and developing companies. I will make it simple and clear. In theory, most business books are long, but the applications are short, and I will tell you exactly what you should do and what order should be in order to make marketing effective.

THIS PLAN WILL DIG YOU OUT OF A HOLE

I learned to execute this simple marketing plan because I had to do it. Twenty years ago, after selling millions of books, I lost everything. I put all my money into failed investments. On a bright and cool September morning, I received a call saying that the investment was invalid and my savings were gone. It was one of the toughest seasons in my life. I think I wasted everything. In the weeks following that huge loss, I realized that I was not responsible for my career. I believe outside  managers, publicists, investors and publishers to guide me.

I learned to execute this simple marketing plan because I had to do it. Twenty years ago, after selling millions of books, I lost everything. I put all my money into failed investments. On a bright and cool September morning, I received a call saying that the investment was invalid and my savings were gone. It was one of the toughest seasons in my life. I think I wasted everything. In the weeks following that huge loss, I realized that I was not responsible for my career. I believe that external managers, publicists, investors and publishers will provide guidance for me.

I learned to execute this simple marketing plan because I had to do it. Twenty years ago, after selling millions of books, I lost everything. I put all my money into failed investments. On a bright and cool September morning, I received a call saying that the investment was invalid and my savings were gone. It was one of the toughest seasons in my life. I think I wasted everything. In the weeks following that huge loss, I realized that I was not responsible for my career. I believe that external managers, publicists, investors and publishers will provide guidance for me.

Whether you want to create a small company with a few sales channels or a large company with hundreds of sales funnels, the plan will work. You don't have to worry about marketing. You can be confident, proud and see the rewards. If you implement the plan in this book, you will succeed.

CHAPTER 2 :

The actual stage of the relationship:

Why people must become curious and open-minded before making a promise Our five-step marketing plan will invite people to build trustworthy relationships with your brand. Not only will you sell more products, but customers will start to treat you, your salespeople, and even your products as friends and help them on the go. Understanding the stage of the relationship is important because it helps us understand what the sales channel must do.

We all want people to understand how our products solve their problems so