Dominate the Biggest Business by Being Solo.

By Claire Dubois

This book provides the information needed by both entrepreneurs and emerging entrepreneurs, explains how to implement this information, and verifies each lesson with practical examples. This powerful book provides guidance on whether and how to find investors, outlines the pros and cons of hiring employees, provides guidance on how to find the best outsourcing talent, proposes a comprehensive action plan for effective social media marketing, and explains How to build an information empire and become a small business expert can prove that even in today's rapidly changing business environment, entrepreneurs can be successful with flexible thinking, practical skills and enthusiasm for continuous improvement.

• Language: English
• Publisher: Jessica Dubois
• Release date: Nov 12, 2020
• ISBN: 9781393101628

Book preview

Introduction

Why this book is needed and why a big vision is needed

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It's no secret that there are a million business books there. Almost everything you might want to know or want to know about the business is contained in a book somewhere, and you can find anything that is not in many online books.

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It sounds like we are providing a good reason for reading this book, doesn't it?

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The truth is that although we read a lot of books and constantly read blogs and other online resources, it seems that something is still missing from us. Of course, interviews with successful entrepreneurs are everywhere. There should be enough opinions on what should and shouldn’t be done when starting and running a business; there are even some useful information on how to operate, and prices vary.

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As far as we know, the missing method can provide you with the information you need, explain how to implement that information, and also provide you with specific examples of people who have successfully applied the technology introduced. This is why you need this book. As far as we know, the missing method can provide you with the information you need, explain how to implement that information, and also provide you with specific examples of people who have successfully applied the technology introduced. This is why you need this book.

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Throughout this book, we will also focus on the importance of vision to building your business. Why is vision so critical? Regardless of the quality of the information you get from other sources, no matter how you find inspiring examples from it, if you have no illusions about your goal of becoming a company, it is unlikely to be achieved. Every entrepreneur we introduce will prove that his or her unwavering belief is the only factor among all the factors that make them successful.  Some of the people we introduced have university degrees, and some do not. Some come from an entrepreneurial background, while others are not. Some of our entrepreneurs have considerable start-up capital, while many entrepreneurs are struggling to seize the pace and guide themselves to success. However, for each of them and every entrepreneur on the planet, there is one thing in common: Everyone who starts and develops a business will face obstacles and challenges in the development process. with no exceptions.  You will also confront your opponents in many forms, even in your own mind. If you don't have the right vision and clear vision, then all the skills, tools, and steps in the world (no matter how it sounds) will not help you.  

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When things get tough, your vision will strengthen your determination, and this just clarifies why you want to start a business in the first place. Having a vision from the beginning makes it possible for you to know when it will finally come true. After all, your vision is just to understand where you are going. Without it, how would you know when to get there?

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Of course, many people will tell you that there really is no thing about getting there. The most successful entrepreneurs in the world usually never really feel like they are done, which makes sense. Real entrepreneurs do not enjoy the destination like the excitement of the journey. However, this will not change the need for vision, because vision is variable. Knowing where to go is not to lay the foundation for a rigid path that never gives up . It's about knowing what you want, and knowing that you will do everything you can to get it. Over time, the what you want part may change, grow and even evolve into something completely different, but as long as it always represents what you really want, you will know that you are on the right track . There is a significant difference between people who change their goals based on new information or desires and people everywhere, because they just don’t know what they want. The difference is visual.

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As we pointed out in the preface of this book, we have no interest in autobiographical writing in life. A book about us will run counter to what we are trying to achieve, so this is not what we are writing here. However, we do recognize that you may have never heard of us, and may want to know a little bit about who is providing advice on the pages of this book. This is our story in short.

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We learned the entrepreneurial lifestyle from our grandfather Joe. In fact, he set up our first entrepreneurial company to sell small aerobatics on a local folk festival. He taught us the correct way to use the stunt machine to really attract the audience and Before the folk festival ended, we sold them out. It's great for a few 7 and 8 year olds! That's it; the entrepreneur's bug was bitten.

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Throughout the school year, we have grown from one small business to the next. We have learned a lot from importing stereo equipment to magic sets from Hong Kong and made a lot of money from it. After graduating from high school, we took the money we earned and bought a struggling billiard hall in an emerging area of ​​the small town. This is a sentence we heard from entrepreneurs: We have invested blood, sweat and tears in this business.

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We invested a lot of time, carried out a huge rebranding, and designed many creative promotional activities for the venue. Eventually, we extended it to a place where people can play billiards and a glass of wine while listening to a live jazz band on stage. Our hard work, dedication and creative marketing ideas quickly made us a residence on Thursday, Friday and Saturday nights, and we lined up at the door almost every night.

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The buzz about this cool new nightclub continues. Then, because we had an ideal location and large enough space to accommodate large groups, we started hosting private parties for the film industry. The steady stream of customers at night, coupled with the company's business we can attract, equals success beyond our imagination. Before the end of the first year of business, we have received a sale offer. We soon realized that the long nights spent on the venue couch had paid off.

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We took over the deal, and then took the next adventure, this time in a completely different industry, and we knew nothing about it: printing and graphics. We found a troubled downtown printing and graphics company, and we used the same philosophy and ethics to overhaul and brand the organization. As we made a substantial profit in the 11th month of business sales, success quickly emerged again.

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We took the graphics team from the printing company and then established a publishing and media company, which has been one of our main focuses in the past five years. We own and operate luxury lifestyle magazines in several niche markets in Canada, Arizona and California. With a total reading volume of more than 500,000 readers per issue, our business in the publishing business remains strong even when other companies in the field are struggling.

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We realize that since we first started our business, some things haven't changed much. Our enthusiasm for helping others start, manage, and develop successful businesses began very early, and has continued throughout our early entrepreneurial careers and has brought us to this day. When we were working for some of the first companies in the early days, we wrote articles in many media. The Youth Achievement Association took note of this and asked if we would like to exchange local experience with the local high school's 11th and 12th grade marketing and entrepreneurship courses. As a result, we gladly began speaking to students on a regular basis. We are happy to share our stories and spend a few days a month regularly to visit community high schools and talk about our real-world entrepreneurial experience. It provides a good textbook break for these students, because it is always useful to listen to the true stories of the people who are actually studying these courses.

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This beneficial experience forces us to want to help as many entrepreneurs as possible. In 1999, we set out to establish what is now the largest and fastest growing social networking forum for entrepreneurs in the world, namely YoungEntrepreneur.com. Since then, YoungEntrepreneur has become a must-visit resource for global startup CEOs, founders, aspiring entrepreneurs, mentors and investors. Few other websites can match the audience. This model made us aware of the huge demand for high-quality entrepreneurial resources.

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This beneficial experience forces us to want to help as many entrepreneurs as possible. In 1999, we set out to establish what is now the largest and fastest growing social networking forum for entrepreneurs in the world, namely YoungEntrepreneur.com. Since then, YoungEntrepreneur has become a must-visit resource for global startup CEOs, founders, aspiring entrepreneurs, mentors and investors. Few other websites can match the audience. This model made us aware of the huge demand for high-quality entrepreneurial resources. Therefore, we launched SelfMade.net earlier this year. One of our characteristics is to improve the profitability of underperforming companies through a unique bottom line approach. Our consulting work also enables us to provide management concepts and financial guidance covering all stages of operation to emerging and troubled small businesses. In short, almost all of our work now is aimed at helping small business owners start, manage and grow successful businesses.

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One thing we have learned in all our entrepreneurial experiences is that good advice is priceless, and that is why we are writing this book. The mission to help entrepreneurs succeed is us, and in the following pages, we will do our best to achieve this mission. In this process, we have many mentors and teachers, and we hope that we can do what they do for you-provide you with the insight and knowledge necessary to realize your entrepreneurial dream.

Chapter 1

The importance of having a big vision

Entrepreneurs come from all possible backgrounds: every ethnicity, economic class, education level and athletic ability; there are men and women of almost every age group. Some people come from several generations of business owners, while others are the first in their family to consider starting their own business. Among the self-proclaimed entrepreneurs are inventors, programmers and artists, while others are good at building teams, selling or making marketing plans.  It is difficult to give a description of the appearance or behavior of an ordinary entrepreneur, or to point out the necessary skills or experience that a person must possess. In fact, the differences between entrepreneurs are endless, but all entrepreneurs have one thing in common: foresight.

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Why is vision a universal entrepreneurial trait? This is because the purest definition of an entrepreneur is: A person who starts a business with great initiative and potential risks. The willingness (and desire) of these people to take the initiative and take risks distinguishes them from everyone else in the world open.

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Every entrepreneur has experienced this feeling. Sometimes this is the spark when brainstorming with business partners. At other times, it's the inspiration that arose in the shower, or the moment that wakes you up from sleep. This is the first understanding of the nature of possibility, and this feeling is indescribable. Some people even call it spiritual. This feeling will hold when you feel that you are experiencing something amazing, and it will ignite when you realize that it may be a huge thing. Knowing is your impression of future possibilities, this is the whole meaning of vision  You can expand on this foundation to transform your business from a mere idea to a mature, fully operational, and thriving company. This is how Dan Schawbel first thought of his company Millennial Branding.

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To say that Dan understands what it is like to have a vision is an understatement. Dan is 27 years old this year, is the youngest columnist in Business Week, and is called the Personal Brand Master by the New York Times. He is the managing partner of Millennial Branding and the author of the international best-selling career book Me 2.0: Four Steps to Build the Future (Kaplan 2009).

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Dan is a founding member of the Young Entrepreneur Council and writes a syndicated media column, which is viewed by more than 1.2 million readers every two weeks. He has also written articles for many other print and online publications, including The Wall Street Journal, The Entrepreneur, Brand Weekly, Mashable, AOL Jobs, Yahoo!. Shine, MediaPost, BNET and advertising era.

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As a national spokesperson, Dan has communicated with well-known companies such as IBM, Citigroup, Time Warner, Harvard Business School and Massachusetts Institute