Business Acceleration Mastery: The Ultimate Marketing Guide to Get More Clients and Make More Money

By Garry S. Martin Sr.

Business owners have a lot to think about. They need to create a product or service, find customers, and build a team. With so much on their plate, it's easy to overlook the importance of Business Acceleration. Business Acceleration is the process of growing your business quickly and efficiently. It can be a game-changer for Business Owners, but only if they take the right steps. The first step is to develop the right mindset. A Business Owner needs to be confident, positive, and committed to their business. Without this mindset, Business Acceleration will be difficult. The second step is to find the right tools. Business Owners need to identify the areas where they need help and find the resources that can help them grow their business. Lastly, Business Owners need to take action. Business Acceleration requires consistent effort and dedication. If Business Owners are willing to put in the work, they can achieve amazing results.

• Language: English
• Publisher: Xlibris US
• Release date: Aug 16, 2022
• ISBN: 9781669842705

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BUSINESS

ACCELERATION

MASTERY

The Ultimate Marketing Guide to

Get More Clients and Make More Money

Garry S. Martin

Copyright © 2022 by Garry S. Martin.

All rights reserved. No part of this book may be reproduced or transmitted

in any form or by any means, electronic or mechanical, including photocopying,

recording, or by any information storage and retrieval system,

without permission in writing from the copyright owner.

Any people depicted in stock imagery provided by Getty Images are models,

and such images are being used for illustrative purposes only.

Certain stock imagery © Getty Images.

Rev. date: 08/12/2022

Xlibris

844-714-8691

www.Xlibris.com

845775

Jasmine, Garry Jr., and Nakeia, who share my enthusiasm for business, inspired me to write this book, and it is dedicated to them and to all those who actively pursue a fulfilling job.

CONTENTS

Introduction: Leverage The Good Ideas Of Others

Super-Compelling Marketing

Lifetime Value, Lowering The Barrier Of Entry, And Risk-Reversal

Risk-Reversal Strategies

Your Million-Dollar Message

Roi - Generate Wealth For Your Business

Discount Your Prices And Go Broke!

Raise Your Prices In A Way No One Will Blink An Eye At

Start Competing On Value

Get Your Customers To Stay Loyal For A Long Time

7 Fundamentals To Create Great Marketing

Lead Generation Made Easy

Simple Steps To Get More Appointments With Prospects

Downsell Your Way To Wealth

Easy Methods To Reactivate Customers

80/20 Rule: Outsource

Calculate Overall Profit Impact

Your Next Steps

INTRODUCTION: LEVERAGE

THE GOOD IDEAS OF OTHERS

Charles H. Duell, the Commissioner of the US patent office in 1899, is now famous for (supposedly) having stated, Everything that can be invented has been invented.

Umm… Really?

The late Buckminster Fuller offers us another, more important perspective. He created what we know to be the Knowledge Doubling Curve. He (and others) observed that:

•Knowledge doubled in 1800 years between 100 BC and the year 1700.

•Knowledge doubled in 200 years between 1700 and 1900.

•Knowledge doubled in 50 years between 1900 and 1950.

•Knowledge doubled in 20 years between 1950 and 1970.

•Knowledge doubled in 10 years between 1970 and 1980.

•Knowledge doubled in 8 years between 1980 and 1988.

You get the picture.

Knowledge now doubles (in business) every 6 months to 18 months – 6 months for the online world and 18 months for the corporate world.

On average, human knowledge is doubling every 13 months. According to IBM, the build-out of the internet of things will lead to the doubling of knowledge every 12 hours.

Here’s the key lesson and you don’t have to wait until the end of the book to discover it.

Just because everyone in your target market or geographic area operates their business the same way does not mean that it is the most efficient, enjoyable, or profitable way. In these pages, you have the opportunity to see more powerful alternatives that others may have discovered outside your field, then pull them back in and adapt them to your current situation.

This book allows you to see more clearly the possibilities that exist around you to make more money in your business without having to spend exorbitant amounts of money to produce spectacular results.

Your goal should not only be to see differently but to think a little differently as well. With new insight, you can make the most of every opportunity that you have, but you can also make the most of

•your capital,

•your time,

•your facilities,

•your staff,

•your equipment, and

•your goodwill.

You can’t make the most until you understand the wide range of possibilities that are available.

Most people spend their whole lives in one field of work and all they know is the field they are in. It’s similar to traveling the world. You leave your small town and go to the big city, and you see and experience all types of new things. You find that people in the big city do things a little differently and perhaps are more effective in certain areas than you are because they utilize different methods, systems, or bases of knowledge.

However, then you find that people in other areas of the country might do things 20% or 30% or 50% differently. Then you travel to other countries on the same side of the world and discover greater variations. Then you travel to any other 20 points in the world and find another 20 different, but effective, systems.

Ideas start appearing as if by magic. But it’s not magic. It’s a revelation! However, you don’t get the revelation unless you’re willing to explore.

If you only learn from your own industry in your own (relatively) small part of the country, you are limiting yourself to the smallest fraction of the yield that you might make. Business owners in New York can learn sales and marketing strategies from other business owners in the same state, but can also learn from dentists in New Zealand, insurance salespeople in Australia, clothing store owners in England, and investment bankers in Hong Kong.

Most people don’t have the right mindset and think that a more efficient, enjoyable, or profitable way is impossible. However, in your hands is a book that provides you with the glasses to see differently. With a new vision comes the awareness that you can grow your business quickly and efficiently simply by standing on the shoulders of creative men and women from different corners of the globe who have successfully implement sound business principles and creative ideas that work.

At the point where the lightbulb goes on in your head, the responsibility passes to you. You must change the way you do something, or your outcome will always be the same. One of my favorite quotes (presumably by Ben Franklin—though some attribute it to Einstein) is:

The definition of insanity is doing the same thing over and over again but expecting different results.

You should realize that there are people around the world in your field who have already discovered far more powerful, efficient, profitable, and enjoyable ways of doing things than you are aware of. There is no reason that you must reinvent the wheel yourself. It’s much easier and safer to borrow proven, successful strategies and processes from outside your field and apply them to your business practice. They have the highest possibility of improving your results and the lowest possibility of wasting your money.

Most people spend their whole life in one field, and this creates a problem. They become an expert at what their industry teaches, but this becomes the major bulk of their sphere of knowledge. Their industry does not necessarily operate at maximum productivity or efficiency. Most of what these people do is learned from someone else in the same industry and no one gets better.

Tunnel vision may be hurting your business, but funnel vision will bring you great success. If all you know is what your industry knows, this is tunnel vision. You must realize that there might be 20, 200, or 2,000 other ways to market your business, to gain new customers, and to make a profit, and you need to borrow the success secrets wherever you can find them. By doing so, you give yourself much greater leverage.

You want an exponential, quantum leap advantage over other businesses and the ideas in this book will help you begin that journey.

But be careful. Ideas are dangerous. They’re also addictive. You try a few things and watch your business grow and you’ll be changed forever.

It’s my promise.

As you read, think of your business, and take notes. Implement. Test. Try again.

One final note. In every chapter, you’ll see a box that looks like this.

Whenever you do, take the time to think through what you’ve read and give a conservative estimate of the impact you’ll see in your business if you apply what you’ve learned.

You don’t have to shoot for the stars. Think in terms of 3%, 5%, 7% or 10% impacts. When we get to the end, you’ll see how to add up your numbers and I believe that your results will amaze.

Onward…

SUPER-COMPELLING

MARKETING

It’s easy to write about certain topics like celebrities, technology, or social media. Everybody wants to know about these topics. But what if your business is botany, supply chain logistics, or cognitive psychology? How can you make these topics compelling when your subject is, according to others, boring?

Here’s the bottom line: People have problems they don’t want, and you provide solutions they don’t have.

Secondly, people are far more motivated by pain than they are by solution.

Third, the foremost place to capture a prospect’s attention is in the headline of an advertisement. This could be the first thing you say on a radio ad or the Subject line of an email.

Fourth, if you focus your headline on someone’s pain, you’ll capture far more attention than if you fail to do so. Let me explain.

The late advertising genius, David Ogilvy, said, On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. To make your marketing super-compelling, focus your attention on the headline.

If you are given one day to write a powerful advertisement, it wouldn’t be a waste to spend 3 – 4 hours working on your headline.

And in the headline, you’ll capture more attention if you show people a problem they have that they don’t want. Consider this example from the ad of a child psychologist:

Are You Tired of The Yelling, Screaming, And Belligerent Attitude of Your Child?

Who is going to read this? It’s only the parents of yelling, screaming, or belligerent children who will be compelled to read further. People without children will gloss over it. Parents with troubled children won’t be able to get enough.

Compare that first headline to this one which the same psychologist previously used without success:

Tools and Resources from Dr. Brown

Not compelling at all, is it? Even with all our shiny social media tools, writing great headlines is still important. You can be a