The Global Entrepreneur

By Mary Ayisi

After the global credit crunch, we all realized how connected the international communities have become. So if you are starting a new business, it is very imperative that you have the globe in mind and do it right first time. This book is a step-by-step guide for setting up and managing a new business. It will motivate and guide you in starting a new or managing an existing business.
This book is for students, graduates, those new to the job market and anyone who is passionate about running their own business to think, plan and go global should their organisation pick up.
To find out more about how to find your passion; how to plan and start the business; how to prepare your own business plan; how to prepare an invoice, how to finance your business, then this book is for you. I have also included about 150 sample business ideas so people who do not have anything yet in mind can build upon that.

• Language: English
• Publisher: AuthorHouse UK
• Release date: Dec 9, 2013
• ISBN: 9781491883716

Mary Ayisi

Mary Ayisi is the author of the 'student Entrepreneur'

Book preview

© 2013 Mary Ayisi. All rights reserved.

No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.

Published by AuthorHouse 11/15/2013

ISBN: 978-1-4918-8369-3 (sc)

ISBN: 978-1-4918-8371-6 (e)

Any people depicted in stock imagery provided by Thinkstock are models,

and such images are being used for illustrative purposes only.

Certain stock imagery © Thinkstock.

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

Table of Contents

Preface

Introduction

Reflection

Chapter 1

Entrepreneurship Defined

Chapter 2

Why Think Globally?

Chapter 3

Finding Your Passion

Chapter 4

Getting Yourself a Vision

Chapter 5

Is My Business Idea Up To It?

Chapter 6

Swot Analysis

Chapter 7

The Marketing Mix

Chapter 8

Available Business Opportunities I Have Come Up With

Chapter 9

Business Plan

Chapter 10

Business And It

Chapter 11

Financing Your Business

Chapter 12

Franchise Options

Chapter 13

Successful Businesses

Chapter 14

Financial Reporting

Chapter 15

Conclusion

Appendix 1

Sample Business Plan

Appendix 2

How To Prepare An Invoice

PREFACE

After the global credit crunch, we all realized how connected the international communities have become. So if you are starting a new business, it is very imperative that you have the globe in mind and do it right first time. This book is a step-by-step guide for setting up and managing a new business. It will motivate and guide you in starting a new or managing an existing business.

This book is for students, graduates, those new to the job market and anyone who is passionate about running their own business to think, plan and go global should their organisation pick up.

To find out more about how to find your passion; how to plan and start the business; how to prepare your own business plan; how to prepare an invoice, how to finance your business, then this book is for you. I have also included about 150 sample business ideas so people who do not have anything yet in mind can build upon that.

INTRODUCTION

Certain realities of the current economy hit me recently as I learnt more about the mentality of many people towards employment.

I am a professional banker working with some of the UK’s leading Investment banks. With my banking background and the opportunities offered me in the banking industry, friends and colleagues have sought my advice on many issues, especially about working in the industry.

What recently hit me was that since 2007, the global job market has been struggling, and there has been a significant drop in recruitment and employment of graduates, making the prospects for those taking their first steps on the career ladder look bleak. Because I’m a fan of entrepreneurship, the advice I always give at the end of every conversation with graduates is to be realistic and set up their own businesses. We, as graduates, have to be creative and do make our children’s future brighter by putting structures in place for their employment. We have to think of creating employment in our businesses rather than looking for jobs–of becoming employers rather than employees.

When you seek employment, you compete with a number of people for the same job, but when you become an entrepreneur, you rely only on your brainpower and guts as you step into the unknown. Most universities groom students, including the very brainy ones, to be employees rather than employers; as such, your competition as an entrepreneur is already reduced.

In UK and the rest of the world, fewer large national employers are seeking recent graduates than in the past. However, more small and medium-sized enterprises are using the services of university career offices to find new employees. The global financial crisis has impacted different employment sectors very differently, with declines in the number of vacancies being advertised by firms in banking, finance, law, and construction and increases in hiring in the public sector, social care, education, and engineering.

Therefore, anyone with an objective, vision, talent, ideas, and the drive to start a new business and the ability to research a business’s competition and potential customers in order to know a business idea’s strengths, weaknesses, and opportunities in the market is in a good position. If a person has also developed a clear business plan and is able to put ideas into action, success is certain.