Ebook209 pages3 hours
Crystallizing Public Opinion
Rating: 4 out of 5 stars
4/5
()
About this ebook
A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations
Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world.
Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.
Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world.
Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.
Read more from Edward L. Bernays
Biography of an Idea: The Founding Principles of Public Relations Rating: 5 out of 5 stars5/5PROPAGANDA: A Master Spin Doctor Convinces the World That Dogsh*t Tastes Better Than Candy Rating: 0 out of 5 stars0 ratingsThe Broadway Anthology Rating: 0 out of 5 stars0 ratingsPropaganda Rating: 4 out of 5 stars4/5Crystallizing Public Opinion Rating: 0 out of 5 stars0 ratingsCrystallizing Public Opinion Rating: 0 out of 5 stars0 ratingsThe Broadway Anthology Rating: 0 out of 5 stars0 ratings
Related to Crystallizing Public Opinion
Related ebooks
Crystallizing Public Opinion (Original Classic Edition) Rating: 3 out of 5 stars3/5Crystallizing Public Opinion Rating: 4 out of 5 stars4/5The Father of Spin: Edward L. Bernays and the Birth of Public Relations Rating: 4 out of 5 stars4/5Science of Coercion: Communication Research & Psychological Warfare, 1945–1960 Rating: 4 out of 5 stars4/5Rich Media, Poor Democracy: Communication Politics in Dubious Times Rating: 4 out of 5 stars4/5United States of Distraction: Media Manipulation in Post-Truth America (And What We Can Do About It) Rating: 5 out of 5 stars5/5Groupthink: A Study in Self Delusion Rating: 3 out of 5 stars3/5News: The Politics of Illusion, Tenth Edition Rating: 3 out of 5 stars3/5Propaganda Rating: 4 out of 5 stars4/5The Crowd Rating: 5 out of 5 stars5/5Public Opinion Rating: 5 out of 5 stars5/5The Crowd & The Psychology of Revolution: Two Classics on Understanding the Mob Mentality and Its Motivations Rating: 0 out of 5 stars0 ratingsGuerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke Rating: 4 out of 5 stars4/5The Fundamentals of Public Relations: A Practical Overview Of The Art and Business of Public Relations Rating: 4 out of 5 stars4/5The Crowd: A Study of the Popular Mind Rating: 4 out of 5 stars4/5Propaganda Blitz: How the Corporate Media Distort Reality Rating: 5 out of 5 stars5/5The Psychology of Revolution Rating: 0 out of 5 stars0 ratingsThe Fall of Advertising and the Rise of PR Rating: 4 out of 5 stars4/5A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power Rating: 0 out of 5 stars0 ratingsThe Manipulators: Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy Rating: 3 out of 5 stars3/5Psychological Warfare Rating: 4 out of 5 stars4/5INSTINCTS OF THE HERD IN PEACE AND WAR Rating: 4 out of 5 stars4/5Public Relations: Beginners Guide Rating: 5 out of 5 stars5/5Psychology of Crowds Rating: 0 out of 5 stars0 ratingsCrystallizing Public Opinion Rating: 4 out of 5 stars4/5Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World Rating: 2 out of 5 stars2/5The Practice of Public Relations Rating: 4 out of 5 stars4/5PR: Fifty Years in the Field Rating: 0 out of 5 stars0 ratings
Industries For You
Fast Food Nation: The Dark Side of the All-American Meal Rating: 0 out of 5 stars0 ratingsYouTube 101: The Ultimate Guide to Start a Successful YouTube channel Rating: 5 out of 5 stars5/5Sleight of Mouth: The Magic of Conversational Belief Change Rating: 5 out of 5 stars5/5YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video I Rating: 5 out of 5 stars5/5Powerhouse: The Untold Story of Hollywood's Creative Artists Agency Rating: 4 out of 5 stars4/5Music Law: How to Run Your Band's Business Rating: 0 out of 5 stars0 ratingsEnergy: A Beginner's Guide Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Shopify For Dummies Rating: 0 out of 5 stars0 ratingsBottle of Lies: The Inside Story of the Generic Drug Boom Rating: 4 out of 5 stars4/5Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity Rating: 2 out of 5 stars2/5The House of Gucci: A True Story of Murder, Madness, Glamour, and Greed Rating: 4 out of 5 stars4/5Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World Rating: 4 out of 5 stars4/5The Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond Rating: 5 out of 5 stars5/5Weird Things Customers Say in Bookstores Rating: 5 out of 5 stars5/5Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients Rating: 4 out of 5 stars4/5The Market Gardener: A Successful Grower's Handbook for Small-Scale Organic Farming Rating: 4 out of 5 stars4/5A Study of the Federal Reserve and its Secrets Rating: 4 out of 5 stars4/5Pharma: Greed, Lies, and the Poisoning of America Rating: 5 out of 5 stars5/5Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise Rating: 5 out of 5 stars5/5How We Do Harm: A Doctor Breaks Ranks About Being Sick in America Rating: 4 out of 5 stars4/5All the Beauty in the World: The Metropolitan Museum of Art and Me Rating: 4 out of 5 stars4/5Sweet Success: A Simple Recipe to Turn your Passion into Profit Rating: 5 out of 5 stars5/5
Reviews for Crystallizing Public Opinion
Rating: 3.95 out of 5 stars
4/5
10 ratings0 reviews
Book preview
Crystallizing Public Opinion - Edward L. Bernays
Enjoying the preview?
Page 1 of 1