Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke
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About this ebook
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.
Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Michael Levine
As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.
Read more from Michael Levine
Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke Rating: 4 out of 5 stars4/5Triangle of Death Rating: 5 out of 5 stars5/5
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Reviews for Guerrilla P.R. 2.0
1 rating1 review
- Rating: 4 out of 5 stars4/5I have much respect for Michael Levine and his work. This book is a great Social Media/Web 2.0/ Viral Marketing starter book. Highly recommend
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