Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations
4.5/5
()
About this ebook
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given.
This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis.
This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
Related to Fundamentals of Public Relations
Related ebooks
Fundamentals of Public Relations and Marketing Communications in Canada Rating: 0 out of 5 stars0 ratingsPublic Relations Getting it Right Rating: 0 out of 5 stars0 ratingsThe Fundamentals of Public Relations: A Practical Overview Of The Art and Business of Public Relations Rating: 4 out of 5 stars4/5Making News: A Straight-Shooting <Br>Guide to Media Relations Rating: 0 out of 5 stars0 ratingsHow to Manage Your PR Rating: 0 out of 5 stars0 ratingsDigital press office: How to generate interest in media 2.0 and manage public relations thanks to the potential of the web Rating: 0 out of 5 stars0 ratingsPublic Relations: Beginners Guide Rating: 5 out of 5 stars5/5The Practice of Public Relations Rating: 4 out of 5 stars4/5Public Relations: Made Simple Rating: 5 out of 5 stars5/5Public Relations And Marketing Communications [New, Revised, Expanded, Special Edition] Rating: 1 out of 5 stars1/5Public Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan Rating: 5 out of 5 stars5/5The 10-Minute PR Checklist - Earn the Publicity You Deserve Rating: 4 out of 5 stars4/5Communications Strategy A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsRethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World Rating: 2 out of 5 stars2/5The PR Masterclass: How to develop a public relations strategy that works! Rating: 5 out of 5 stars5/5Public Relations: A Mini Guide Rating: 0 out of 5 stars0 ratingsThe Bonner Business Series â Media Relations Rating: 0 out of 5 stars0 ratingsPublic Relations: a Primer for Business Executives Rating: 0 out of 5 stars0 ratingsThe Abcs of Strategic Communication: Thousands of Terms, Tips and Techniques Rating: 0 out of 5 stars0 ratingsGuerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke Rating: 4 out of 5 stars4/5Public Relations in Local Government Rating: 5 out of 5 stars5/5A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practices Rating: 5 out of 5 stars5/5Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management Rating: 0 out of 5 stars0 ratingsStrategic Communication for Organizations Rating: 0 out of 5 stars0 ratingsHow To Get A Job In PR Rating: 5 out of 5 stars5/5The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR Rating: 0 out of 5 stars0 ratingsDIY Public Relations: Telling Your Story on a Zero-Dollar Budget Rating: 0 out of 5 stars0 ratingsThe Adventures of a PR Girl: The Inside Story of Public Relations Rating: 0 out of 5 stars0 ratingsThe Power of Corporate Communication: Crafting the Voice and Image of Your Business Rating: 4 out of 5 stars4/521st Century Secrets to Effective PR: Tips and best practices for gaining media exposure Rating: 0 out of 5 stars0 ratings
Business For You
The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5How to Get Ideas Rating: 5 out of 5 stars5/5Grant Writing For Dummies Rating: 5 out of 5 stars5/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Financial Words You Should Know: Over 1,000 Essential Investment, Accounting, Real Estate, and Tax Words Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5High Conflict: Why We Get Trapped and How We Get Out Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Ask for More: 10 Questions to Negotiate Anything Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Summary of Eve Rodsky's Fair Play Rating: 2 out of 5 stars2/5
Reviews for Fundamentals of Public Relations
2 ratings0 reviews