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    Fundamentals of Public Relations and Marketing Communications in Canada
    Fundamentals of Public Relations and Marketing Communications in Canada
    Fundamentals of Public Relations and Marketing Communications in Canada
    Ebook503 pages10 hours

    Fundamentals of Public Relations and Marketing Communications in Canada

    By Mike Coates, Colin Babiuk, Sandra L. Braun and

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    About this ebook

    Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada.

    Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.

    Sponsor: Hill + Knowlton Strategies
    LanguageEnglish
    PublisherThe University of Alberta Press
    Release dateAug 5, 2015
    ISBN9781772120622
    Fundamentals of Public Relations and Marketing Communications in Canada

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