WEARING PLATFORMS

Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Youtube – the social media options are proliferating to the point where advertisers don’t know where to start. Promoting and building an audience in the social space can be difficult. And getting the tone of the content to feel organic is a difficult skill to master. Socialites CEO Wendy Thompson believes social tends to be right at the bottom of a generalist agency’s priorities. “Posting a TV brand ad on social media is not a social media strategy,” she comments. “So unless they partner with