STAYING POWER

The numbers speak for themselves. For Kiwi consumers, print remains a trusted and preferred source of information – one that’s authentic and memorable.

And yet, while there are many marketers who understand this and efit from this powerful medium, many do not. Often, particularly among bigger brands and in some agencies, the power and potency of print as an advertising medium is questioned (and sometimes completely disregarded). Those same newspaper titles, which so reliably draw consumers’ attention,