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  • Marketing

    Embracing designed complexity

    Aug 12, 2018 4 minutes

    Sérgio Brodsky is an internationally experienced brand marketing professional and scholar of The Marketing Academy. Having worked for the world’s leading strategic communications agencies, he is a proven thought-leader, regularly being published and featured on high-profile conferences and festivals worldwide. He is passionate about cities and culture and the role of brands and technology in society. Sérgio is multilingual, holds a BA in IP law and an MBA in global brand strategy and innovation. Follow him on Twitter: @brandKzar

    Life is not simple. Recognise that and short-live the dangerous comfort of ‘ignorance is bliss’. Complexity is good. The world is complex and when it comes to the brands we develop to work in that

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