The Ultimate Real Estate Machine: How Team Leaders Can Build a Prestigious Brand and Have Explosive Growth wi

By Jay Abraham and Jason Williford

Change Your Business Forever with How-Tos Like:
*Achieve Exponential Business Growth
*Get Your Real Estate Business Unstuck
*Differentiate & Separate from Competitors
*Create Lifetime "Raving Fan" Clients
*Avoid Multimillion-Dollar Business Mistakes
*Avoid 29 Costly Marketing Mistakes
*Install Highly Profitable Revenue Pillars
*Create a Referral Mega System
*Create a Business & Life of Greatness
*Execute Upon Timeless Marketing Principles
*Leverage Inside Sales Agents
*Become a Master Business Strategist
*Tap into Your Business Breakthrough Genius
*Innovate & Create Massive Value
*Be a Leader that Multiplies Not Diminishes
*Win More by Losing More
*Become the Preeminent Agent & Super Influencer
A Plethora of Golden Nuggets and Takeaways You Can Implement Immediately!

• Language: English
• Publisher: BookBaby
• Release date: Nov 30, 2021
• ISBN: 9781544526225

Book preview

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Contents

Chapter 1

Roadmap to Exponential Growth

Chapter 2

Unleash Your Inner Creative Breakthrough Genius

Chapter 3

You Must First Step on the Scale

Chapter 4

The Preeminent Agent

Chapter 5

The Lifetime Value of a Client

Chapter 6

The Sticking Point Solution for Real Estate Agents

Chapter 7

The Nine Drivers of Exponential Profit

Chapter 8

Marketing Principles That Separate You from All the Competition

Chapter 9

Marketing Mistakes That Cost Huge Profits

Chapter 10

Utilizing Inside Sales Agents

Chapter 11

Innovation and Value Creation

Chapter 12

Magnetic Referral Generation Systems

Chapter 13

You’re Either a Multiplier or a Diminisher

Chapter 14

The Four Steps to Greatness—from Mediocre to Magnificent

Chapter 15

What Losing Taught Me about Winning

Acknowledgments

About Jay Abraham

About Jason Williford

Copyright © 2021 Jay Abraham & Jason Williford

All rights reserved.

The Ultimate Real Estate Machine

How Team Leaders Can Build a Prestigious Brand and Have Explosive Growth with More Freedom and Less Risk

ISBN   978-1-5445-2621-8  Hardcover

               978-1-5445-2620-1  Paperback

               978-1-5445-2622-5  Ebook

This book is dedicated to Jay Abraham and Callie Burns, two people who I admire tremendously.

Jay Abraham, thank you for changing my business and, most importantly, my life. This book was written as a tribute to your expansive lifelong body of work, which has impacted lives throughout the world. It’s my hope that this book impacts your life as much as your teachings have impacted mine.

To the love of my life, my beautiful daughter, Callie Burns, you are my biggest hero, my champion, and I’m your biggest fan. Daddy is very proud of you and everything that you’ve accomplished already in the short time that you’ve been on Earth. In the face of adversity, you have battled absence seizures, have kicked their butts, and have kept moving forward in all areas of life, not letting it get the best of you.

Butterfly kisses to you. Daddy loves you very much, all the way to the moon and back.

Chapter 1

Roadmap to Exponential Growth

If you play the real estate game, you must play to win. Playing to win requires you to understand the rules of engagement—something many real estate professionals skip over. If you picked up this book, it’s likely that your business isn’t where you hoped it would be. You want more; you need more.

Maybe you have been racking your brain, looking for a better way—a way to optimize your profits, a better and safer route for exponential growth. Maybe you are looking for a better way to become the dominant agent in your market, a better way to generate more referrals, a better way to stand out as an innovator in a sea of competitors.

Possibly you want this book to help you make a bigger impact and change the lives of those around you. Many of the people we talk to do not feel 100 percent fulfilled. They feel stuck in the day-to-day life of a team leader, mother or father, wife or husband, friend or business partner.

Your mind is an amazing creation. All the incredible technology, strategic ideas, and creative concepts invented come from our minds operating at a minuscule amount of the brain’s power and capacity. Despite its complexity, sometimes the brain overlooks the most obvious or simplest solutions. Brilliant ideas slide right under our noses every day.

For example, meat was on the planet long before humans existed. We baked bread way back in 2600 BC, but it took 4,300 years before we thought to put the two together and create the sandwich.

Ice cream was invented in 2000 BC, but it took 3,900 years for the ice cream cone to be invented.

In 1857, toilet paper was invented many years after the modern flush toilet was produced in 1775.

These connections seem so obvious that we now take them for granted. It happens in real estate too. Five years from now, things we’re blind to now will seem incredibly obvious.

Every day, you are surrounded by solutions that can dramatically increase your income, power, confidence, persuasion, and leadership. You can improve your overall success, not only in your real estate business, but in your life.

The problem is that you do not currently see the solution. Maybe you see it, but you do not have the correct perspective to understand how to implement the solution. Throughout this book, we will show you how to think bigger to uncover the opportunities and possibilities that exist right in front of you.

You will discover proven strategies that will take your business from where it is today and launch it out of the stratosphere. You will have clarity on not only where you stand but also where you need and want to go, plus the steps that you need to take in order to get what you demand from your real estate business.

Along the way, you will learn how to lead your team in a more productive way, as well as becoming a better leader, business owner, agent, spouse, and parent. Essentially, the strategies here will help you create a better version of yourself. Your community needs you; they are waiting for you to break out of your current box and uncover what’s on the other side.

There are hidden assets and unlimited possibilities that you will discover along the journey. This will not only be a book for you to read once and put on your bookshelf; it will also serve as a lifetime reference to look back into when you need to gain more clarity or discover new breakthroughs.

Albert Einstein said, Any fool can make things complex, but a genius can make the complex simple. You will be amazed at how easy it will be to execute on these principles and strategies in your real estate business. The first perspective we need to shift (and simplify) is how to improve your business.

You have likely thought to yourself, How many ways are there to increase my real estate business? Many assume a plethora of ways exist, possibly hundreds or, in some cases, thousands.

We have excellent news for you. There are only three ways to grow your business:

Increase the number of clients.

Increase the average sales price.

Increase your average profit per client.

It is easy to make this overly complicated, but the truth remains. There are only three ways. Let’s make it simple.

First, calculate your number of current and past clients.

Next, calculate the average sales price for each sale in the past twelve months.

Finally, determine your current commission rate per transaction side.

Now let’s say that you have five hundred clients that will buy or sell a home with you this year. Your average sale is $300,000. And your average commission rate per transaction side is 2.6 percent.

But look what happens with only a 10 percent increase in each category.

A mere 10 percent increase in each category gives you an additional 33.1 percent increase in income.

A 25 percent increase in each pillar almost doubles your gross commission income (GCI) to $7,617,187. Again, quite simple and extremely rewarding. When you focus on this easy-to-use formula, you can see how you can increase your business 100 percent, 300 percent, or 1,074 percent, like we did in our business in one year.

It all starts with your client list. Your database is one of the most valuable assets within your business. Your focus must be on improving not only the quantity, but also the quality of your database. To do this, calculate the following:

What is the average new client worth to you in GCI each time they transact business with you?

How many times will that client buy and/or sell a home through you over a lifetime?

How many referrals will they send to you over a lifetime?

In Chapter 3, we discuss how to step on the scale to see where your business currently stands and, later, how you can use all the tools available to you to improve your client numbers.

We also cover how you can strategically increase the volume of your average sales price. Scaling happens when you increase income without extra effort. When you need to scale to a neighboring market with a higher average, target higher-price-point communities in your current market, or take a deeper dive into your client database to start a new program specifically for luxury homes, we’ll help you make the best decision for your business. There are many ways to increase your average sales price for your team. You will see many, many ways to do so as you read further in the book.

To complete your shift in perspective, we will offer strategies for creating the best value for your client. Price is what they pay, and value is what they spend their money on. Most consumers do not mind spending more money if they know that they are getting more in return. Not only will we be showing you how to increase your average GCI, but we will also open your mind to many profit centers that you have never thought of utilizing in your real estate business.

You will quickly see ways to get the most out of your real estate business without spending more money. We hope to point to ways to decrease your expenses while increasing your revenue for an explosion of net profit. You will see that you are just barely scratching the surface of all the possibilities and opportunities that live within your business.

You Are Selling Even When You Think You Aren’t Selling

There is a meme online; maybe you have seen it. It says, I’m not a real estate salesperson. I’m a matchmaker, and then I’m a wedding planner. I understand the sentiment behind the thought, but I completely disagree. And not just because my clients would be in big trouble if they counted on me to plan a wedding.

The truth is that everyone is in sales. Sure, you may have a license to sell real estate, but your responsibilities of selling do not end with the clients that you work with. At times, you also sell your kids on what to eat or your team on a new vision for the company.

There are two sets of clients in your real estate business. Your external clients, or the home sellers and buyers, and your internal clients, those that work on your team. Not only your agents, administrative assistants, inside sales agents, and transactional coordinators—this also includes your vendors of mortgage, title, and insurance; remodeling companies; alarm company; and more. Each group needs to be sold on your talents and your ideas if you want to advance your career and gain more respect, influence, persuasion, and, ultimately, income.

When you look at the principles that are within this book, you will see that they can be utilized in many areas of life. Whether it is your family, friends, colleagues, cooperating agents, broker, owner, or lead source vendors—all will improve because of what you learn here. When you master consultative selling, you level up in many areas of your life. These strategies easily raise you to a level of your own where your competition just can’t keep up.

Yes, the income-increasing strategies that you will use will also help attract collaborative thinkers to your team as well. I am sure you would kill to have a couple of great problem solvers on board.

Avoid the Costly Learning Curve

Simply by reading this book, embodying the principles, having a newfound awareness of your business surroundings, and executing on what you are about to learn, you will be able to skip many steps on the ladder to success. Others’ mistakes that cost them millions of dollars in income, you will avoid entirely. It is not just about the money; it’s about finding a way to skip all of the stress, frustration, and sleepless nights, like we have.

Use our success principles to grow into the team leader who knows how to outmarket, outstrategize, outsell, outmaneuver, and outperform all the competition in your market.

In the real estate industry, most agents and team leaders do exactly what everyone else is doing. When you do everything like your competition, you can only have modest, incremental gains, at best. At worst, you lose ground and end up on the dinner plate of industry disruptors.

You will not only learn what works well for us in real estate; you will also learn timeless principles that work in almost every industry. There is extreme power in finding new concepts, principles, strategies, marketing campaigns, sales systems, and more from other industries to apply to real estate. It allows you to see things differently, in a way that your competition never dared to.

What is common as dirt in another industry can be an innovative breakthrough when applied to our industry. When you start utilizing these breakthrough techniques, your business will begin to multiply at lightning speed.

An inventor named George Thomas was looking for a better way to apply deodorant. He felt very frustrated with not being able to find an easier and better way for consumers. One day, he held the deodorant in his hands and experienced a breakthrough. He borrowed the concept from the ballpoint pen and created roll-on deodorant.

Similarly, Federal Express applied the banking industry’s method of clearing checks overnight to deliver packages overnight. At the time, banks sent all checks to one centralized processing point, and then out to the appropriate branch. The hub-and-spoke model worked perfectly for packages as well, and thus, overnight delivery was born.

What You Will Learn along the Way

You are going to learn how to get the most out of everything that you currently have without accepting more risk, more expenses, more troubles, or more heartache. You will be able to get the most profit, most leverage, most fulfillment, and most satisfaction without spending more money.

Not only will you apply these strategies to real estate, but you can also apply what you learn to other industries and, most importantly, other areas of your life.

Imagine yourself on a fishing trip. You only use one pole to catch your fish for the day. Soon, your friend shows up with ten poles. They put different bait on each of the ten poles and wait for the fish to come. Immediately, they get a bite, while your pole remains stagnant in the water.

Your friend did not do anything dramatically different than you in terms of tactics. Instead, they created more opportunities for themselves with different strategies. Your friend’s potential of catching fish will increase substantially, and your strategy will be one that depends on a stroke of luck. Crossing your fingers and hoping that a fish will bite is not a strategy.

When you attack your target market from multiple impact points, particularly those that your competition ignores, you have all the authority, influence, and advantages to capitalize on seizing massive market share. We will teach you how.

You will learn how to build a system of massive income, generate new clients, and retain those clients who give you major windfalls of referrals and repeat business.

You can apply the techniques of just one strategy and multiply what you are currently doing now, but that would be a huge mistake. Apply multiple strategies simultaneously so that your opportunities become limitless. The whole is greater than the sum of two parts.

How to Shift Your Current Paradigm

No one person is smarter than everyone else. However, one commonality among super achievers is their ability to shift perspectives. The successful brokers and team leaders can see from the proverbial thirty-thousand-foot view to improve their businesses.

Have you ever noticed that visitors travel from all over the country and world, passing by numerous other amusement parks along the way, just to visit Disney World?

Disney provides both an experience and a feeling that cannot be duplicated by anyone else in their industry. People pay more money and wait in longer lines for the Disney experience because the big mouse embodies the Strategy of Preeminence. What the Disney team creates far surpasses their competition.

We will be discussing the Strategy of Preeminence in a later chapter as it relates to real estate and how it positions you and your team as the most trusted advisor, the advocate for the consumer. We will reveal the ways in which many in real estate operate at a generic level. More importantly, you will see how you can create the superior experience in your market to be light-years beyond your competitors.

This strategy will become the lifeblood of your business and a lifeline for future downturns, market shifts, and industry disruptors. It’s the foundational principle of how you will view and conduct business with your clients from here on. You will learn that the value that you provide to your clients will become more meaningful, more unique, more fulfilling, and more rewarding than you’ve ever realized.

Become the Market Dominator

With a new perspective, you can start to see new opportunities to dominate in your market. The strategies in this book teach you to identify where you currently stand and how to get from where you are now to where you want to be.

The simplest way to understand new opportunities we’ll show you is understanding why clients buy from you over competitors. You offer your clients a unique set of advantages, benefits, and/or convenience, but unless you can

Reviews for The Ultimate Real Estate Machine

[markdoneokumu · Rating: 1 out of 5 stars]

This book is shit .....just an elongated sales copy .
Pitching you a course in referral mastery .
DON'T READ.
Shame on Jay for putting his name on this