Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim Linnell's Elktracks Studio. Learn more at www.magnusopus.com or reach out at michael@magnusopus.com.
We all set New Year’s resolutions: go to the gym more often, spend more time in our shop, grow our business, etc. The problem with resolutions is that they typically aren’t measurable goals… they’re just vague ideas that we never know if we did “well” or not because we don’t have a way to track progress. There’s an old saying that “what gets measured, gets managed.” So,