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  • Entrepreneur

    How to Find New Customers for an Old Product

    Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.
    by Adam Bornstein Mar 01, 2020 2 minutes
    Source: Federico Gastaldi
    Federico Gastaldi

    Q: I have a legacy product that my customers love. How do I keep its promotion fresh in order to drum up new excitement and new customers? — Brad, Gainesville, Fla.

    Businesses can learn a lot about relevancy from Arnold Schwarzenegger. I’ve worked closely with the bodybuilder turned actor turned governor for nearly 10 years, and I’m continually amazed by the way and have 20 million teenagers laughing. 

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