Straight To The Top: How to Create and Deliver a Killer Elevator Pitch

By Sarah Archer

Do you want to learn how to create and deliver an elevator pitch that gets results?
Do you want to discover simple, repeatable techniques to give your pitches punch?
Then you need ‘Straight to the Top!’

Seneca said “luck is when preparation meets opportunity”.
JT Foxx, The Number One Wealth Coach, says “that takes one person, one opportunity, one deal to change your life”

When you meet someone and they ask “so what do you do?” you have 30 seconds to grab their attention... to engage them and showcase your business or opportunity.

Are you ready?

Straight to the top will show you how to:
•Identify your target market(s) and work out their pain point(s)
•Analyze your competition and work out where your niche lies
•Discover and define your Unique Selling Point
•Use simple frameworks for creating killer elevator and investor pitches
•Learn from real product, service & investor pitches, deconstructed so you can see why they work
•Enhance your delivery for maximum impact
•Increase your networking effectiveness

Copywriting Client Feedback:
“Your work blew me away! I am amazed at how you made each of my requests unique, clever, inspiring, and on-point.”
“Sarah is a true writer with incredible skills. From knowing my product for just 2 days, she wrote a Pitch as if she has been involved from the inception of the product.”
“Sarah did a great job doing something I have been struggling with for ages. It’s hard to communicate in words sometimes what you do without sounding wishy washy and Sarah helped take care of that.”

About the Author:
Sarah Archer has a unique combination of experience in business, comedy, theatre and coaching. She has written and performed comedy all over the UK, she is a published playwright, author of ‘Cracking Speech Mate!’, a copy writer and an entrepreneur. As a coach, her courses have empowered people to overcome their fears, become funnier, and present powerfully.

• Language: English
• Publisher: Sarah Archer
• Release date: Dec 28, 2016
• ISBN: 9781370493043

Book preview

Introduction

‘It takes one deal, one opportunity, one person to change your life.’

– JT Foxx

Today, we are

living in a knowledge economy, where information and ideas perforate our lives 24/7, and opportunities to pitch our business or idea can come when we’re least expecting them. To succeed in this context, we need to develop a 30 to 60 second pitch that is memorable, targeted, relevant and ready to go wherever, whenever.

It’s said that you are five relationships away from making a million. Imagine if opportunity puts one of those five people in your path, and they ask what you do. What would happen? Would you confidently un-holster your killer elevator pitch, and deliver that puppy in a way that makes you and your business intriguing and unforgettable, or would your mind go blank, your body start to sweat and your heart sink as you see the interest change to sympathy, and you realise you missed your shot?

If you have a pitch, this book can help you make it better, and if you don’t have one, this book will help you create a killer one.

I’ve written many, many elevator pitches for clients, and here is some of their feedback:

Outstanding experience, the vision in spoken word. Clear, sharp, and on point. Most excellent

Great write up, well-articulated and very inspiring to read. Thank you very much.

Thank you! Really, your pitch convinced me! From the first sentence, that captured my attention, to the rest of the pitch, very short and powerful, just as I need!

Your work blew me away! I am amazed at how you made each of my requests unique, clever, inspiring, and on-point. I appreciate the great communication as well. Thank you so much!

Sarah is a true writer with incredible skills. From knowing my product for just two days, she wrote a pitch as if she has been involved from the inception of the product.

Brilliant! Short, sweet and to the point! A killer pitch just as stated!

I just want to thank Sarah! I’m impressed with her work and highly recommend her to anyone in the film industry who is trying to get any kind of funding for their film! Excellent execution of a job well done! Thank you again. 

Wow! Reading this reminded me of why I love my job so much. Working for an organization that makes such a lasting impact. Thank you! Very well written and thought through. 

Sarah is able to make boring words alive in a humorous way! I like it!

Sarah did a great job doing something I have been struggling with for ages. It’s hard to communicate in words sometimes what you do without sounding wishy washy and Sarah helped take care of that.

Love it! Great job! It allows me to show my passion for safety rather than simply focus on the business aspect. Thanks so much.

The way you told that story gave me more motivation to believe into the value I offer to others. Thank you. Would like us to work together again.

I regularly get clients tell me that my pitch has made them fall in love with their business again, and that is my aim for this book. I want you to be able to stand back, see your business through fresh eyes, and create a pitch that excites you, and will inspire others to do business with you.

Let’s begin!

Chapter 1

First Things First

‘Engaging people is about meeting their needs – not yours.’

— Tony Robbins

Many of us

start a business, charity, or movement because we have a skill, service, idea or product that we’re passionate about, and which we believe will be of value to others. This is wonderful, but if you are planning to make an income from it, you better establish a few things first:

Do people have problems that your offering can solve?

Is the market large enough?

Can the people who have this problem afford your solution?

Do you have access to this group of people?

In marketing, we focus on problems and pain