How to Create a Media Kit for your Business

By David Sell

Boost your marketing and advertising with the power of FREE editorial.
No matter how large or small, every business and every professional can benefit from positive exposure in the media. Even work-from-home, one-person businesses MUST HAVE the media as a part of their marketing mix. Why? Because your customers read articles before they read adverts. Because getting media exposure can place you (and your business) as an expert in your field. Because advertising costs and editorial is FREE!
But you have to be ready, you have to have some basic tools available when the media calls or when you need to send a story to your local paper/radio station/TV station/relevant blogsite/etc. You have to have a media kit that has everything needed to give a rounded, positive view of your enterprise.
Radio, television, newspapers, magazines, social media, blogs; all could be looking for your expertise. Includes useful online resources including one site that instantly networks you with a large number or reporters and journalists.

• Language: English
• Publisher: David Sell
• Release date: Sep 25, 2012
• ISBN: 9781301355709

David Sell

I am a husband and father to a wonderful family. I know some of the best spots in the world - including a few fantastic spots for writers. When I travel, I like to get under the skin of the place I am visiting and to see and experience what the ordinary traveller misses. I love photography and have used that a lot as a freelance journalist. I am also a marketing and communications professional with decades of experience. My major marketing influence is Jay Abraham, a truly remarkable man. I train writers, business people, and communications students.

Book preview

How to Create a Media Kit for your Business

Boost your marketing and advertising with the power of FREE editorial

No matter how large or small, every business and every professional can benefit from positive exposure in the media. Even work-from-home, one-person businesses MUST HAVE the media as a part of their marketing mix. Why? Because your customers read articles before they read adverts. Because getting media exposure can place you (and your business) as an expert in your field. Because advertising costs and editorial is FREE!

But you have to be ready, you have to have some basic tools available when the media calls or when you need to send a story to your local paper/radio station/TV station/relevant blogsite/etc. You have to have a media kit that has everything needed to give a rounded, positive view of your enterprise.

By David Sell

A JMP Business Builder Book

How to Create a Media Kit for your Business

DAVID SELL

Smashwords edition

Copyright David Sell 2012

Published by David Sell

This ebook is licensed for your personal enjoyment and education only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author

Discover other titles by David Sell at http://www.davidsell.com and at http://www.smashwords.com/profile/view/DavidSell

FEEDBACK

If you enjoyed this eBook; if it keeps its promise and helps you understand how to create your own effective media kit, if you think other business owners and decision makers should read this, then please leave feedback on the site where you purchased this eBook from.

I’d really appreciate it. Thank you

David Sell

CONTENTS

Introduction

Who Needs a Media Kit?

How can a Media Kit Boost my Advertising?

What is a Media Kit?

Shouldn’t I just use a PR Company?

Let’s Look Inside the Media Kit

Keep it Current

How big should your