The relationship between the publishing industry and Public Relations could be likened to a well crafted tapestry. The PR industry provides threads of colourful information, while the publishing industry carefully stitches these together into stories and presents the tapestry to the world. Together, they create meaningful work that draws people in and keeps them engaged.
However, in this tough economic climate, publishers need to pay their rapidly rising bills with advertising spend, while PR companies are working to get the best bang for their buck on their clients’ behalf.
Earned media has the benefit of appearing organic, which can make it more appealing to consumers, particularly in this world where we are constantly being sold to. Coverage such as reviews, mentions, or press coverage, often carry more credibility and trust because it’s not directly influenced by the brand, whereas paid media can sometimes be seen as biased or promotional.
A downside of earned media from a PR perspective, is that it requires more time and effort to build relationships with media professionals and engage audiences, while paid media can provide quicker results. Paid media also allows for precise audience
