One thing the global pandemic taught us is we need to have a great online presence. This is especially true if you need to sell online – and let’s face it, we all do now. Well Patrick Garman of Mindsize has the knowledge and experience to help anyone launch and improve their eCommerce store. And he gives us some of his best stuff in today’s episode. Plus, Mindsize went through a bit of a rebrand, and we talk all about it in Build Something More.



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Joe Casabona: Real quick before we get started, I want to tell you about the Build Something Weekly newsletter. It is weekly, it is free, and you will get tips, tricks, and tools delivered directly to your mailbox. I will recap the current week’s episode and all of the takeaways, I’ll give you a top story, content I wrote, and then some recommendations that I’ve been using that I think you should check out. So it is free, it is a weekly, it’s over at howibuilt.it/subscribe. Go ahead and sign up over at howibuilt.it/subscribe.


Intro: Hey, everybody, and welcome to Episode 211 of How I Built It, the podcast that asks, “How did you build that?” The podcast offering actionable tech tips for small business owners. That’s the new tagline that I’m working with. Today our sponsors are TextExpander, Restrict Content Pro, and Mindsize. Mindsize being of note here because my guest today is the CEO of Mindsize. His name is Patrick Garman. Patrick, how are you today?


Patrick Garman: I am great today. It’s a little chilly in Texas. It’s not why I moved here. But we’re getting past that.


Joe Casabona: Awesome. As somebody who is born and raised in the northeast, what is a little chilly in Texas?


Patrick Garman: I think today it’s 60s-ish. It’s been bouncing between 40s and 60s. I grew up in Illinois, so I definitely know what cold is.


Joe Casabona: Yeah, you know what cold is.


Patrick Garman: And that’s why we don’t live in Illinois anymore.


Joe Casabona: Yes. It feels like 34 here right now. I haven’t tried to talk my wife into… because as we record this, we just got dumped on like 10 inches of snow. I’ve been trying to talk her into moving to Texas, as a matter of fact. And she was like, “What about California with all your California friends or whatever?” Or her brothers in the Navy. And I’m like, “We’ll get tax to oblivion in California.” It’s like too expensive out there.


Patrick Garman: I can summarize it very quickly for you how to decide where to move.


Joe Casabona: All right.


Patrick Garman: North half of the country, too cold. So you got to be lower half. Southeast, too humid. Southwest is either California or desert. You don’t want to live in California for taxes and all those reasons. You don’t want to live in a desert. Pretty much leaves Texas. So then within Texas and tech guys usually going to be near bigger cities. So you got DFW, Austin, San Antonio, Houston. Houston still got that humidity. San Antonio is a bit too far south. It gets a bit warmer than I care for. Austin is not much of a travel hub, but it’s still a kind of a great place for visiting. Would never live there. That leaves DFW.


Joe Casabona: All right.


Patrick Garman: Within DFW, Dallas is too busy. Fort Worth is really calm and relaxed. Now we live in Fort Worth.


Joe Casabona: All right. There you have. See, we can end the episode right here. Where do you live? Fort Worth. I am being pulled towards Houston of course because our friends, Chris Lemma and Shawn Hesketh both live there. Yeah. And my favorite cigar shop, Stogies, is there. Stogies, world-class cigars.


Patrick Garman: Three hour drive from Fort Worth. I’ll give it 10, 20 years. There’s that bullet trainer. Fast trainer button. So it’s not too far. Austin is right in the middle, too.


Joe Casabona: There you go. Three hours not too bad. That’s the drive to my parents’ house, from Near Philadelphia to an hour north of New York City.


Patrick Garman: At the end of the day, though, in the