Brand with A Porpoise

I attended design school with the late Brent Chambers, a great guy and the talented owner of Flux Animation until his premature death late last year. Back then, he was constantly sketching people and thoughts as they came to him. One memorable example was captioned “man with a porpoise”. The man was clearly struggling to carry the slippery creature in his arms. A small group of us found this to be immensely funny.

This sketch comes to mind as more marketers and their agencies work hard to add some sort of ‘purpose’ to their brand.

Purpose should be the reason an organisation exists, evidenced best by the products or services for which it’s known – or wants to be known. It may need re-awakening and marketing (internally and externally) but