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Guerric de Ternay
Guerric de Ternay is the founder of GoudronBlanc, a menswear brand that makes great T-shirts that men love to wear.
Since 2016, he has also led innovation projects at ?What If! p...view moreGuerric de Ternay is the founder of GoudronBlanc, a menswear brand that makes great T-shirts that men love to wear.
Since 2016, he has also led innovation projects at ?What If! part of Accenture Innovation, where he helps Fortune 500 companies spot opportunities for growth and invent new products and services.
In 2018, he published The Value Mix, a book about creating products that people want, and he released a new edition in 2021. A year later, he published a second book called The Opportunity Lenses, which focuses on using foresight thinking to identify the most promising market opportunities to grow a business.
Then, in 2024, Guerric published The Inspiring Team Lead with the ambition to help team leads and aspiring managers to build a positive team dynamic and inspire their team members to achieve unparalleled success.
A graduate of London Business School, Guerric also went to law school in Paris. He has been a guest lecturer at top business schools (incl. UCL, Princeton, University of Tartu, Condé Nast College of Fashion & Design).
Find out more about his latest reflections at Guerric.co.ukview less
Books by Guerric de Ternay
The Opportunity Lenses: How to Spot Your Next Big Business Opportunities The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience Rating: 5 out of 5 stars5/5