frankie GOOD STUFF AWARDS
Hey, you – listen up! The frankie Good Stuff awards are back, which means another chance for Australian and New Zealand creatives to show off all the special things they’ve been working on. Our categories span the full gamut from photography to writing, music and social enterprise, and we’ve got some pretty ace people on our judging panel, too (not to mention some awesome prizes).
We can’t wait to see your creations – head to frankie.com.au/goodstuff to enter and find out more. And in the meantime, if you’d like to gather some insight on working in a creative field, our judges have kindly shared their wisdom.
A FEW THINGS ABOUT BEING A DESIGNER WITH DESIGN JUDGE BECI ORPIN
THE word ‘designer’ is very broad – it could include graphic design, web design, marketing, product design, textile design or art direction, for instance. But no matter which area you’re in, there are a few skills or qualities you need: originality, time management, motivation, a knack for problem-solving, people skills and creative thinking. Talent helps, but is not always necessary!
WHEN you’re starting out, getting as much experience as possible in your relevant field is great. This might require doing some volunteer or intern work, but you’re still establishing connections and hopefully getting your skills in front of people you’d like to work with. Social media can be useful, but don’t underestimate the effect of having promotional materials printed, or putting together a physical package of your work and sending it to people you admire.
ENVIRONMENTAL concerns and inclusivity are prevalent considerations in many briefs these days, which is a new development. The pace has changed, too – often people want things faster (because they can!). There’s a huge focus on creating for social media, so things like moving images are more in demand. Designers are expected to have a lot of extra skills (like photography or animation) so they can be a sort of one-stop-shop for all the clients’ needs.
I START and finish each day with emails so the in-between hours can be solidly creative. Sometimes I’ll work on a handmade project with lots of making and testing; sometimes I’ll work on digital illustrations with whole days in front of the computer; and sometimes it’s running photoshoots out
