UP-AND-COMERS
JAE WOO PARK
DIGITAL DESIGNER
SAATCHI & SAATCHI
WE GIVE THE MIC TO THE INDUSTRY’S FUTURE LEADERS TO HEAR THEIR THOUGHTS ON AD LAND.
How did you get into advertising? What sparked your interest in getting into the industry?
My background is in graphic design, more commonly called communication design nowadays. In all honesty, advertising was never my first preference. There’s a fair bit of misconception about the work and creative approach taken between the design studio and advertising agency and I think a lot of young designers and creatives get put off one or the other. For me, I began searching for a creative place that could offer a greater amount of opportunities, challenges and a platform for growth. So whether starting at a big agency, small boutique studio, inhouse or whatever else there is, all avenues had to be explored. Currently I’m with Saatchi & Saatchi, who gladly were willing to take my unique thinking and skillset on board. I am enjoying the sheer scale of projects and the potential to create world-changing work. And of course, all the nice people.
What’s your favourite project you’ve worked on so far?
Working with Saatchis, I’ve had my fingers in countless pies. Fast paced, quick turnaround, always lots on—no surprises. Of them all, I’ve particularly fancied the humorous and interactive pieces namely the Toyota Drive Happy Project and My Food Bag’s Russell the Brussel Sprout. The classic Lexus, Heineken and Chorus work have been pretty cool too. There’s heaps more exciting work in the pipeline which push the limits.
Where do you get inspiration?
As Elon Musk once said, “Well, Kanye West, obviously.”
I am inspired fairly randomly. It’s never just one certain website, or a person or thing. Inspiration tends to be a mixture of small elements that I’ve carefully
