MAGNUS’ MARKETING MINUTE
Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim Linnell’s Elktracks Studio. Learn more at www.magnusopus.com or reach out at michael@magnusopus.com.
In the last issue, I ended with the comment that “if you need sales right now, Google Ads (or Facebook Ads) are probably a better choice [than Search Engine Optimization].” In hindsight, it was a little irresponsible of me not to offer more context and insight on such a suggestion.
Digital ads can be great if you know what you’re doing. They can also be a spiraling money pit that can cost hundreds of dollars before you know it, if you don’t know what you’re doing. So, how do you set up a successful Google Ads campaign? Well, I’m here to tell you today…I don’t know. I usually hire a guy.
Fortunately, that guy shared
