Clicks That Stick: The Business Owner's Blueprint for Conquering Digital Marketing

By Penelope Foster

Are you a small business owner struggling to attract and retain customers online? Look no further, because Clicks That Stick is here to revolutionize your digital marketing game!

Did you know that 92% of consumers now look for local businesses online? If you're not optimizing your online presence, you're missing out on a massive pool of potential customers.

Imagine the feeling of confidently navigating the digital marketing landscape, effortlessly attracting and retaining customers online. With Clicks That Stick, you can finally unlock the secrets to digital marketing success, no tech wizardry required.

Clicks That Stick is the ultimate guide for small service-based business owners, such as salon owners, aesthetician, barbers, local artists, caterers, fitness coaches, and makers. This book provides practical, actionable advice to help you conquer digital marketing and effectively promote your services in the online space.

Clicks That Stick is ideal for passionate small business owners who lack marketing knowledge but are eager to grow their client base and retain customers. If you're looking for clear action steps to improve your online presence and customer relationships, this book is tailored just for you.

What you will gain…
By the end of Clicks That Stick, you'll
- Establish a strong digital presence for your service-based business
- Learn to navigate digital marketing tools and platforms without technical expertise
- Develop a comprehensive digital marketing strategy that integrates various elements
- Effectively manage customer relationships using CRM systems
- Build a captivating website that converts visitors into clients
- Craft authentic social media content that resonates with your audience
- Stretch your advertising budget and optimize ad performance
- Make data-driven decisions through AB testing
- Evaluate in-house vs. outsourced marketing options for your business
- Implement a 90-day digital marketing transformation plan to achieve rapid growth and a significant online presence

Clicks That Stick equips you with the knowledge to apply digital marketing strategies to your specific service-based business. Whether you're a salon owner, aesthetician, barber, local artist, caterer, fitness coach, or maker, you'll find practical applications tailored to your industry.

Are you ready to take your small business to new heights? Grab your copy of Clicks That Stick now and embark on your digital marketing journey today!

• Language: English
• Publisher: Lulu.com
• Release date: Mar 26, 2024
• ISBN: 9781304723796

Book preview

Clicks That Stick

The Business Owner’s Blueprint for Conquering Digital Marketing

Penelope Foster

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Mainstreet Marketers, Inc

Copyright © 2024 by Mainstreet Marketers, Inc

All rights reserved.

No portion of this book may be reproduced in any form without written permission from the publisher or author, except as permitted by U.S. copyright law.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, investment, accounting or other professional services. While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional when appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, personal, or other damages.

Published by Mainstreet Marketers, Inc

Editor(s): Crystal Bray

Cover Illustration and Design: Crystal Bray, Copyright © 2024 by Mainstreet Marketers, Inc

Title: Clicks That Stick: The Business Owner’s Blueprint for Conquering Digital Marketing

Name(s): Foster, Penelope (author)

Subjects: Business Marketing

ISBN: ​​978-1-304-51964-1 (paperback) | 978-1-304-72379-6 (eBook)

2nd edition 2024

Contents

Preface

1.No Online Presence, No Problem!

2.Tech-Savvy Not Required: Digital Marketing for Everyone

3.The Fusion Formula: Integrating Your Digital Tactics

4.Customer Connections Decoded with CRM Systems

5.Website Wizardry with a Click: Building Your Online Hub

6.Real Beats Perfect: Authenticity in Social Media

7.Ad Campaign Alchemy: Stretching Your Dollars Further

8.The AB Testing Revolution: Empowering Your Marketing Choices

9.DIY or Delegate: Navigating In-House vs. Outsourced Marketing

10.Blueprint to Boom: Your 90-Day Digital Marketing Transformation

A Parting Thought to Guide You

Preface

Try and fail, but don't fail to try. – John Quincy Adams

Clicks That Stick is really designed for small businesses, solopreneurs, the folks that are offering services in our communities, whether it's, salon owners, handyman, pest control, plumbing, any kind of local business you can think of. If you're running some kind of local business or even if you just own your own small business like you're making art or you have a Store on Etsy.

It could be anything that you're running yourself where you feel like, okay, the people I know, my local orbit, they know about me, but how do I really go beyond that? And how do I really conquer this mountain in front of me of digital marketing that I just feel out of my depth? I don't know how to really be present online.

I think for a lot of people that just feels like an impossible challenge. I don't know about Google ads or SEO or social media marketing. It feels so foreign and scary. But the reality is a lot of this stuff is a lot easier than you think. And if you can conquer it, you can really find more of your perfect customer.

Because reality is, today, most people start their search for anything online. So if you don't have that great online presence. You're not going to be available to the people who are looking for you, who really need your service and would really value your service. So that's really what Clicks That Stick is all about.

Why I Decided to Write This Guide

I wrote this book clicks that stick for the business owner that feels like maybe you're stagnated in your growth. You feel like maybe you don't know how to reach your audience online.

And you could really have any kind of business. Any business you can think of, but if you own a business and you feel like you're stagnated, you're not growing, you're not getting more new customers, then this book and this course is for you.

Who am I

My name's Penny Foster and I've been a sales executive in Silicon Valley for the last 10 years. I have a lot of different experiences selling enterprise sales products, but also working with businesses from the very seed initial stage to grow to their first 3 million in revenue and really be a part of that journey.

But it didn't start out that way. I initially started as an admin with no experience, but I knew I was capable of more. Fast forward to 10 years later and I have worked for some of the top software companies running sales and marketing for them. And I've learned so much and so much of what I've learned has really taught me that there is an approach to marketing and sales that's a lot simpler and easier to attain than you may think.

And everything I've learned from some of these top software companies with their marketing and sales approaches, I want to teach you.

A Thank You

I am standing on the shoulders of giants! There are too many people to name as I think about who to thank for help with writing this book. There are many personal career guides, mentors, colleagues, bosses and friends who have helped me along the way to learn these valuable lessons and skills. There are also many industry experts who have created and developed many of the concepts covered in this book, that I have reiterated and summarized to bring it all into one place. That brings me to my final thanks: You. Thank YOU for taking the time to read this book. My goal is that everyone who reads this book takes something valuable away from this and is able to implement all or part of the lessons taught here so that you can see your own marketing success start to unfold in your very own business. Thank you for embarking on this journey with me!

Chapter one

No Online Presence, No Problem!

Dive into the Digital Sea or Stay Stranded on the Shore?

Imagine navigating a ship without a map. In today's fast-paced market, this is akin to running a small service-based business without a digital footprint. You may drift along, but to truly set sail towards success, a strong online presence is imperative. As the marketplace continues to morph into the digital realm, your business needs to be visible where your customers are looking—and that's online . How can you, a small business owner, harness the vast oceans of digital marketing to ensure that not only do you float, but thrive?

In this day and age, crafting a digital identity is not just a luxury; it's a baseline requirement. This first chapter is your compass. It will not only demystify the critical elements of establishing a strong digital presence but also articulate why this virtual visage is non-negotiable for customer attraction. Engagement doesn't end there, however. Leveraging social media platforms strategically will keep your clients anchored to your services.

The Blueprint to Your Digital Foundation

Let's begin with the cornerstone of your online empire: a professional website. Your website is often the first impression potential clients get of your business. It needs to be a clear reflection of the quality and professionalism your services offer. A cluttered or outdated website can repel prospects faster than you can say click. However, fear not, as an engaging, user-friendly website is within your reach—no coding wizardry necessary.

The internet is rife with first encounters. To transform these digital handshakes into lasting relationships, understanding the importance of a captivating online presence is key. A web-savvy customer is likely to start their quest for services with a search engine, and if you're not there, it's game over. You're simply handing over business to the competitors who are savvy enough to be found.

Engage to Enthral

Social media isn't just for cat videos and viral dances; it's a powerful tool to maintain customer engagement. But where does one start amid a myriad of platforms? The answer lies in thoughtful, strategic social media planning that speaks to your audience's needs and showcases your business's unique value. Crafting content that resonates with your clientele turns followers into brand ambassadors, spreading the word of your excellent service at no extra cost to you.

The insights you'll gather here are not standalone pieces but integral parts of a larger puzzle. By the end of this chapter, the fog will lift, and a clear picture will emerge, outlining the voyage to digital domination. You'll learn to navigate the ever-changing tides of the online world, staying afloat amidst competition, and sailing towards a future where your business is not just a fleeting trend but a lasting fixture in the busy harbor of your industry.

As we chart the entire course in this blueprint, from setting the digital framework to deciphering consumer behavior and finally steering towards revenue generation, you'll become adept at creating clicks that stick. It's about planting your digital flag firmly in the landscape wherein it becomes a beacon for your targeted clientele. Within three months, by cultivating your online presence, you can expect not just an uptick in web traffic but a surge in engaged customers eager for the value that only you can provide.

Remember, embarking on the digital marketing journey is not about a frantic race to the finish line; it's about sustainable, organic growth. It's about ensuring every click doesn't just pass by but lingers, appreciating the uniqueness of your service. As we set the sails, remember that the ultimate goal is not just to survive the digital revolution, but to emerge as the go-to service in your niche, using tools and strategies that are as accessible as they are effective. Welcome to the first step—not just to keep up, but to lead in the digital dance of the service-based marketplace.

For service-based businesses, the digital frontier is the new main street. Your online presence is the storefront that is always open, the sales pitch that never sleeps, and the customer service representative that's on standby around the clock. Understanding the core elements of a robust digital presence will equip you to capture the attention of those who are searching for