Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim Linnell's Elktracks Studio. Learn more at www.magnusopus.com or reach out at michael@magnusopus.com.
FIRE YOUR CUSTOMERS
I’ve hinted at this a few times in previous articles, but the timing never seemed right to dedicate an entire thought piece to it. There was always a recession, or the holidays or any number of other factors that could make this idea anxiety producing, particularly with an unknown economy.
That said…take these insights with a grain of salt. As disclaimed in past articles, you know your business better than anyone else. However, if you find that this resonates with you, perhaps there is a nugget of wisdom in here that could help grow your business.
