Confessions of an ex-big network creative
May 06, 2019
3 minutes
There was this camaraderie, a kind of underground creative pipeline, swapping ideas, resources and credit. Kind of like Alcatraz prisoners passing notes and parcels of food...
Under cover of anonymity, a recent network creative reveals what it’s really like inside, in this series of raconteurs bending the ear of AdNews.
How would you describe the creative agency landscape in Australia?
Like watching the polar ice caps break up in fast forward. The big network agency model is spluttering and dying. Clients can’t afford it and most don’t particularly want it. No wonder so many people are heading for
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