Audiobook6 hours
Oversubscribed: How to Get People Lined Up to Do Business with You (2nd Edition)
Written by Daniel Priestley
Narrated by Daniel Priestley
Rating: 5 out of 5 stars
5/5
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About this audiobook
Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently?customers chase them. They have buyers who gladly queue up, pay more, and eagerly wait for the chance to hand over their money for the next thing. How do these businesses do it? More importantly, how can you become one of them?
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. This book will show you:
-The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do
-Specific steps for getting into the mind of your customer so they only want to buy from your business
-How to structure campaigns and product launches that systematically get your business Oversubscribed
-How to implement a process of signalling to market, and collect signals back from market to build up desire and demand for your products and services
The new edition of Oversubscribed: How to get people lining up to do business with you is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students.
Are you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first through the door? In cities with thousands of great restaurants, why do some restaurants require reservations months in advance? Why is it that some consultants, accountants, lawyers and healthcare professionals can charge exponentially more than others? In the modern marketplace, consumer options are virtually endless, intense competition is rife and so much is given away for free online. Often businesses are left scrambling to attract enough customers to make a small profit. Yet the opposite is true for a small number of businesses that do things differently?customers chase them. They have buyers who gladly queue up, pay more, and eagerly wait for the chance to hand over their money for the next thing. How do these businesses do it? More importantly, how can you become one of them?
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. This book will show you:
-The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do
-Specific steps for getting into the mind of your customer so they only want to buy from your business
-How to structure campaigns and product launches that systematically get your business Oversubscribed
-How to implement a process of signalling to market, and collect signals back from market to build up desire and demand for your products and services
The new edition of Oversubscribed: How to get people lining up to do business with you is a must-read for entrepreneurs, marketers, business leaders and owners, team managers, and business students.
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Reviews for Oversubscribed
Rating: 4.773972616438356 out of 5 stars
5/5
73 ratings8 reviews
- Rating: 5 out of 5 stars5/5Just like key person of influence, this book is just as important as Rich Dad poor Dad is for new entrepreneurs. Before you spend any time taking a mindset which you might have learned from academia or the corporate world I highly suggest checking this book out so you start from day one going in the right direction.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Totally amazing. You've made a difference in my life and those connected to me. Thanks for sharing this gift with humanity.
1 person found this helpful
- Rating: 5 out of 5 stars5/5This is one of the most enlightening books I've ever read in my life. I am baffled at why it is not a best-seller
1 person found this helpful
- Rating: 5 out of 5 stars5/5This book not only gives strategies to help me scale my business to a higher level of success, but it also provides insights to establishing my purpose for continuing this journey.
- Rating: 5 out of 5 stars5/5Great book. Very helpful and insightful and definitely worth the time to listen.
- Rating: 5 out of 5 stars5/5What a gem of a book. Definitely a book to listen to more than once for an entrepreneur.
- Rating: 4 out of 5 stars4/5Many of the tips and techniques given in Oversubcribed have been written about before, but rarely this clearly. Daniel Priestley presents everything here in a way that encourages action, and through the activities that follow certain chapters, helps the reader with the first steps. There is stuff of value here not only for entrepreneurs but anyone in a leadership capacity.
- Rating: 5 out of 5 stars5/5Wow what a book I will definitely tell him what I do next