Give them an offer so good they’ll feel stupid for saying NO: E-commerce edition! Today, Alex (@AlexHormozi) talks about how his $100M offer framework not only works with a traditional sales pitch, but also for E-commerce! What?! Yes, you heard that right. He dives into how each of the 4 variables of his framework applies in every aspect of E-commerce through clear and simple examples.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
1:42 - The variables in the value equation create purchasing decisions that get people to value something in order to buy it because they value it in excess of the price tag
3:31 - Scarcity, urgency, guarantees, and bonuses: how these variables can apply to E-commerce easily. Let’s take a look at Amazon…
8:44 - These four variables, do even more to increase the value equation in your favor so that you can sell more stuff
12:11 - So the question is, what's the job to be done? What are we trying to do? And then everything else is going to fall down from there
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