Strong convictions precede great actions. Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team. Tip: it's not based on skill, but based on heart. 
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
2:52 - The way that you talk about the products that you have will indicate the level of conviction that you have. The best salespeople are true believers.
5:54 - The belief in the conviction was so strong in the salesman, that it overcame the fears and the doubts of the prospect.
6:01 - With proper training, practicing communication, and building that self-belief, you can strengthen your conviction
9:01 - Fix the mojo of your sales team, get them to believe & remind them to believe. "We need to be reminded more than we need to be taught."
10:19 - The difference between helping someone for your own interest vs the interest of others
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